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Content Head - eCommerce
Whole 9 Yards
posted 13hr ago
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Flexible timing
Key skills for the job
Job Description
Key Responsibilities:
- Product Description Writing: Create and manage high-quality, persuasive product descriptions that resonate with our target audience, capturing unique product features and benefits.
- Content Strategy: Develop and execute a comprehensive content strategy for product listings, category pages, and website sections to increase engagement and sales.
- Product Descriptions: Write and oversee the creation of clear, compelling, and accurate product descriptions that highlight unique product features and drive conversions.
- SEO Optimization: Ensure all content is optimized for search engines, including the use of relevant keywords, meta, and SEO-friendly formatting.
- Content Calendar: Manage and maintain a content calendar, coordinating with marketing and merchandising teams to align content with business objectives and seasonal trends.
- Team Leadership: Lead, mentor, and manage a team of content writers, ensuring the consistency and quality of content across all platforms.
- Content Audits: Conduct regular content audits to identify gaps and opportunities, ensuring all product information is up-to-date, accurate, and compliant with brand guidelines.
- Performance Tracking: Use analytics tools to monitor content performance, track KPIs, and make data-driven improvements to enhance engagement and conversion rates.
- Cross-functional Collaboration: Work closely with SEO specialists, designers, and product managers to ensure cohesive branding and content alignment.
Key Requirements:
- Minimum 5+ years of experience in eCommerce content writing, with a focus on product description writing and SEO content creation.
- Solid understanding of SEO principles and best practices for eCommerce.
- Strong command of the English language, with attention to detail, grammar, and the ability to adapt to the brand voice.
- Proven experience managing and mentoring a team of writers or content creators.
- Ability to use data insights to improve content strategies and achieve higher engagement and conversion rates.
- Preferably in Marketing, Communications, English, Journalism, or a related field.
The ideal candidate should have experience in writing product descriptions for Amazon.com .
Exp Min 6 years
Loc Kolkata
Please note that Freelancing experience will not be counted.
Exp Min 6 years
Loc Kolkata
Please note that Freelancing experience will not be counted.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Saturday
No travel
Day Shift
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