Wednesday Solutions - Copywriter - B2B (4-7 yrs)

B2B Copywriter

Key Responsibilities:

Content Creation:

1. Write e-books that showcase expertise and thought leadership in our domain.

2. Develop Email Education Courses (EEC) to nurture leads and provide actionable insights.

3. Produce a weekly newsletter that informs, educates, and connects with our audience.

4. Write social media posts that drive traffic and amplify engagement.

5. Write compelling scripts for videos that captivate viewers and drive traffic.

Workshops and Collaboration:

1. Conduct workshops with key personnel to extract insights and data.

2. Identify the tone of the brand voice to maintain consistency across all content.

3. Translate discussions and ideas into polished content artifacts.

Strategic Execution:

1. Take ownership of content projects from ideation to delivery, ensuring timely and high-quality outputs.

2. Collaborate with cross-functional teams to align content with marketing objectives.

3. Continuously refine content strategies to improve engagement and outcomes.

Outcomes Expected

High-Quality Deliverables:

1. Publish e-books.

2. Launch Email Education Courses that educate and nurture the audience effectively.

3. Distribute an engaging and informative weekly newsletter.

4. Develop social media content that drives measurable traffic to key platforms.

5. Craft impactful video scripts to boost engagement and brand awareness.

Effective Collaboration:

1. Successfully conduct workshops to gather meaningful insights and align with stakeholders.

2. Clearly define and adhere to the brand's tone of voice in all outputs.

Autonomy and Accountability:

1. Work independently, with minimal handholding, and deliver content that meets or exceeds expectations.

2. Take ownership of deadlines and quality, demonstrating a strong sense of accountability.

Required Skills and Experience:

1. Proven Writing Expertise: Demonstrated ability to craft engaging and impactful B2B content across formats.

2. Workshop Facilitation: Experience conducting interviews, workshops, or collaborative sessions with stakeholders.

3. Self-Driven: Highly motivated, able to manage multiple projects with minimal supervision.

4. Strategic Thinking: Ability to align content creation with broader marketing goals.

5. Attention to Detail: A meticulous approach to maintaining consistency and quality across all deliverables.

6. Digital Savvy: Understanding of content distribution strategies for email, social media, and digital platforms.