Facebook Executive

Roles and Responsibilities:
1. Conduct thorough business analysis for clients to understand their business models.
2. Manage the setup, adjustments, monitoring, and reporting for Facebook advertising campaigns.
3. Oversee Facebook ads campaigns for both international and Indian clients, focusing on various campaign types (conversion, website clicks, website traffic, remarketing, etc.).
4. Perform daily optimization and maintenance of all Facebook ads accounts to ensure optimal performance.
5. Collaborate with the team to explore opportunities to work on other PPC platforms like Google AdWords, Bing, or Amazon.
6. Create, add, and manage Facebook ads with large budgets on a daily basis.
7. Conduct keyword research and competitive analysis for effective campaign planning.
8. Utilize advanced knowledge of Facebook pixels and demonstrate expertise in improving Click Through Rates and Costs Per Click.
9. Write compelling ad copy and conduct testing for optimal performance.
10. Generate and submit weekly and monthly reports to clients, providing insights and recommendations.
11. Prepare daily working sheets and submit them to the manager for review.
12. Possess basic knowledge of analytics and goal setup for effective campaign measurement.
13. Monitor campaigns regularly and implement optimization strategies.
14. Demonstrate strong computer skills, including proficiency in Word, Excel, PowerPoint, Skype, browsers, and email.
15. Have a basic understanding of working with popular PPC ad platforms such as AdWords, Yahoo, and Bing.
16. Embrace challenges and handle difficult tasks with a positive attitude.

Key Skills:
1. Fluent in English, with proficiency in speaking, writing, listening, and reading.
2. Strong understanding of keyword research and competitive analysis.
3. Basic knowledge of extensive ad copywriting, targeting selection, audience selection, and testing in Facebook Ads.
4. Advanced knowledge of Facebook pixels and experience in improving Click Through Rates and Costs Per Click.
5. Familiarity with Google AdWords is a plus.
6. Excellent ad copywriting skills and the ability to create, add, and manage Facebook ads with large budgets on a daily basis.
7. Basic knowledge of analytics and goal setup.
8. Basic understanding of monitoring campaigns and optimization.
9. Strong computer skills, including Word, Excel, PowerPoint, Skype, browsers, and email.
10. Basic knowledge of working with popular PPC ad platforms (AdWords, Yahoo, Bing) is a plus.
11. Ability to take on challenges and handle difficult tasks with a positive attitude.

Basic Necessary Skills:
1. Good command of the English language.
2. Positive attitude and willingness to learn and work for the long term.
3. Self-learning ability to stay updated on industry trends.
4. Capable of meeting deadlines.
5. Incredible desire to be the very best at what you do.