Digital Marketing Manager

Role & responsibilities

• Developing Digital Marketing Strategies

Create and implement comprehensive digital marketing strategies to drive traffic, increase brand awareness, and generate leads or sales.

Research and analyze market trends, customer needs, and competitor strategies to adapt campaigns.

• Managing Digital Campaigns

Plan, execute, and optimize online campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, etc.

Monitor performance metrics and make data-driven decisions to improve campaign outcomes.

• Content Strategy and Creation

Develop content strategies that align with business goals and audience needs, including blog posts, social media updates, videos, and infographics.

Oversee the creation of engaging and high-quality content across various channels.

• Social Media Management

Manage social media profiles (Facebook, Twitter, Instagram, LinkedIn, etc.) and implement engagement strategies.

Schedule posts, track performance, and ensure the brand maintains a consistent voice and image across platforms.

• Analytics and Reporting

Use analytics tools (Google Analytics, SEMrush, HubSpot, etc.) to measure and track the success of digital marketing efforts.

• Budget Management

Manage the budget for digital marketing campaigns, ensuring cost-effective spend.

Allocate resources to channels based on performance and strategic goals.

• Staying Updated with Industry Trends

Keep up-to-date with the latest digital marketing trends, tools, and technologies to ensure strategies are innovative and effective.

• Lead Generation and Conversion Optimization

Develop strategies for generating leads and converting them into paying customers.

Optimize landing pages, sales funnels, and user experience (UX) to increase conversion rates.

Preferred candidate profile

• Minimum 3 years experience is required
• Create and implement comprehensive digital marketing strategies to drive traffic, increase brand awareness, and generate leads or convert them into paying customers.
• Comfortable working night shifts 9PM-6AM (Canadian Time Zone).
• Attention to detail and a strong sense of Aesthetics.
• Good communication skills & ability to work in a fact paced environment.