WattMonk - Assistant Manager - Digital Marketing (4-8 yrs)

Role: Assistant Marketing Manager

Position: Full-Time

Location: Gurugram

Who are we?

WattMonk is your everyday solar store that helps solar dealers, designers and installers produce more solar designs, permits and stamps. We are a technology based organization on a mission to fight global warming and to reduce customer engagement costs for solar companies ensuring efficiency and cost effectiveness on the way. WattMonk is currently present in all 50 states of the US and is associated with some of the top solar companies as their trusted partner.

We provide technology and services to solar businesses to supercharge their growth. Our integrated platform is used by 100+ solar installers to order various services. Five out of the top 10 residential solar companies are our customers. We started in 2019 and have bootstrapped to millions of dollars in revenue already and are going 300% y-o-y.

The Assistant Marketing Manager (SEO and SEM Expert) will act as part of the Marketing team, identifying and implementing search engine optimization and paid search efforts so that keyword searches and organic paid search engine traffic will funnel more visits to the website.

Duties/Responsibilities:

- Analyzes current search engine optimization (SEO) of the assigned website, including site structure, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area. - Assists with drafting, defining, and implementing unified SEO strategies and campaigns that will drive long-term, sustainable site traffic.

- Hands on experience on working on Google Ads, Search Ads 360, Bing Ads and Data Studio

- Conducts research, data collection, and analysis to assess the visibility of the assigned website, blogs, social media accounts, and e-commerce pages.

- Analyzes SEO traffic metrics such as search engine referrals and keyword rankings.

- Collaborates with marketing managers and other staff to provide guidance and insight on SEO and optimal user experience.

- Recommends content revisions to improve SEO and increase website visibility; changes may include incorporating new keywords and improving link strategies.

- Monitors specific SEO efforts; gathers and analyzes data and reports results to the team.

- Maintains current knowledge of developments and best practices in SEO and SEM.

- Performs other related duties as assigned.

- Developing and executing content calendars

- Creating and nurturing social media communities

- Staying updated about the latest social media trends.

- Tracking useful social media metrics.

- Creating effective social media marketing campaigns

- Experience with Email Marketing Automation.

Required Skills/Abilities:

- Excellent verbal and written communication skills.

- Excellent organizational skills and attention to detail.

- Strong analytical and problem-solving skills.

- Thorough understanding of website optimization techniques, ranking algorithms, and search engine spiders for major search engines.

- Ability to work with digital content management systems.

- Proficient with Microsoft Office Suite or related software.

- Basic understanding of WordPress, HTML, JavaScript, and CSS.

Education and Experience:

- Bachelor's degree in marketing or relevant area required.

- At least 3 to 4 years of related experience required, with experience collecting and interpreting site-visitor statistics preferred.