Senior Specialist - Digital Marketing (5-7 yrs)

About the job:

Job Title: Senior Digital Marketing Specialist

Location: Remote

Experience Level: 5-6 Years

Job Summary:

- We are seeking an experienced Senior Digital Marketing Specialist to join our team.

- The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand awareness, drive web traffic, and generate quality leads.

- You will play a pivotal role in shaping our online presence and achieving our business objectives.

Key Responsibilities:

Digital Strategy Development:

- Design and implement effective digital marketing strategies aligned with business goals.

- Identify trends and insights to optimize spend and performance.

Campaign Management:

- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.

- Monitor and evaluate campaign performance across various channels.

Content Creation & Management:

- Oversee the creation of engaging and relevant content for websites, blogs, and social media platforms.

- Ensure content aligns with brand voice and marketing goals.

SEO & SEM Optimization:

- Manage organic and paid search engine marketing efforts.

- Perform ongoing keyword discovery, expansion, and optimization.

Analytics & Reporting:

- Utilize web analytics tools (e., Google Analytics) to assess site traffic and campaign effectiveness.

- Generate detailed reports and provide actionable insights to stakeholders.

Social Media Management:

- Develop and manage a robust social media strategy.

- Engage with audiences across platforms to build community and enhance brand loyalty.

Budget Management:

- Allocate and manage the digital marketing budget efficiently.

- Ensure maximum ROI on all digital marketing activities.

Team Collaboration:

- Work closely with cross-functional teams, including sales, product development, and customer service.

- Lead and mentor junior marketing team members.

Stay Updated with Industry Trends:

- Keep abreast of new marketing tools and techniques.

- Implement best practices to ensure leading-edge marketing approaches.

Qualifications And Skills

Education:

- Bachelor's degree/ Master's in Marketing, Business Administration, or a related field.

Experience:

- 5-6 years of proven experience in digital marketing roles.

- Experience in the Gulf region market is highly preferred.

Technical Skills:

- Proficient in SEO, SEM, PPC, email marketing, and social media advertising.

- Hands-on experience with web analytics and CRM software.

- Knowledge of HTML, CSS, and content management systems is a plus.

Soft Skills:

- Strong analytical and problem-solving abilities.

- Excellent communication and interpersonal skills.

- Ability to work independently and as part of a team.

- Strong organizational skills with attention to detail.

Language Proficiency:

- Fluency in English is required