Head - Sales & Marketing - Probiotics/Pharmaceuticals (12-15 yrs)

Job Title: Head of Sales and Marketing - Probiotics

Experience: 12-15 years in Sales and Marketing, with at least 5 years in the probiotics or health/nutrition sector.

Key Qualifications:

Education: MBA in Marketing, Business, or related field.

Experience: Proven track record of successfully leading sales and marketing functions in the probiotics, nutraceuticals, or pharmaceuticals industry.

Skills:

- In depth knowledge of probiotics market dynamics, consumer trends, and regulatory requirements.

- Expertise in creating and managing marketing campaigns, branding, and product launches.

- Strong leadership, negotiation, and communication skills.

- Ability to drive business growth, analyze sales data, and implement strategic initiatives.

Personal Attributes:

- Entrepreneurial mindset with a strong result-oriented approach.

- Ability to work in a fast-paced environment with a high degree of autonomy.

- Strong decision-making and problem-solving skills.

- Excellent interpersonal skills with a customer-focused mindset

Key Responsibilities:

1. Sales Strategy and Execution:

- Develop and implement sales strategies to achieve the company's revenue targets for probiotics.

- Drive the expansion of business in new and existing markets.

- Formulate a robust sales pipeline with a focus on B2B, B2C, and international markets.

- Lead and motivate the sales team to deliver on targets and build relationships with key stakeholders.

- Develop sales forecasting, budgeting, and performance analysis systems.

2. Marketing and Brand Development:

- Develop comprehensive marketing strategies to promote probiotics products to both domestic and international markets.

- Execute digital marketing campaigns, including social media, SEO, email, and content marketing, to enhance brand visibility and lead generation.

- Work on product branding and positioning for new product launches.

- Collaborate with R&D for product development and marketing alignment.

3. Customer Relationship Management:

- Build and manage relationships with key clients, distributors, and partners.

- Drive customer-centric approaches and strategies to ensure high satisfaction and repeat business.

- Oversee customer feedback mechanisms and align marketing efforts accordingly.

4. Market Research and Competitive Analysis:

- Conduct regular market analysis to understand industry trends, competition, and customer needs.

- Identify growth opportunities and suggest new product lines or improvements to existing products based on market insights.

5. Team Leadership and Development:

- Lead and mentor a dynamic sales and marketing team.

- Provide training and performance management to the sales and marketing teams.

- Foster a collaborative and high-performance culture focused on achieving ambitious sales targets.

6. Cross-Functional Collaboration:

- Collaborate with the R&D, production, and logistics teams to ensure timely delivery and quality control of products.

- Coordinate with finance for pricing strategy and contract negotiations.