VILCART - Sales Strategist (4-6 yrs)

Sales Strategist

Key Responsibilities:

Sales Strategy Development:

- Develop and Implement Sales Strategies: Design and execute sales strategies tailored to specific business goals, ensuring they align with overall company objectives.

- Market Research & Analysis: Conduct market research and competitor analysis to identify opportunities for growth, understand market trends, and anticipate shifts in customer demand.

- Target Market Identification: Define and segment target audiences, identifying the most profitable sectors and verticals for the business to focus on.

Sales Forecasting & Planning:

- Revenue Forecasting: Create accurate sales forecasts based on market data, historical performance, and lead generation trends.

- Regularly adjust projections as needed to align with changes in the market.

- Sales Planning: Develop annual, quarterly, and monthly sales plans, outlining key performance targets, tactical approaches, and resource allocations.

Lead Generation & Conversion Optimization:

- Generate Qualified Leads: Work closely with marketing teams to generate leads through digital channels, events, and direct outreach.

- Focus on driving high-quality leads that align with the business's sales goals.

- Conversion Strategy: Design and implement strategies that drive conversions at various stages of the sales funnel, improving win rates and reducing lead-to-close times.

- Sales Enablement: Collaborate with the sales team to ensure they are equipped with the necessary tools, materials, and information to close deals effectively.

Client Relationship Management:

- Client Engagement: Engage with key clients and prospects to understand their needs, provide tailored solutions, and build long-lasting relationships.

- Negotiation and Closing: Lead complex sales negotiations with potential clients, ensuring that both parties agree to mutually beneficial terms and that sales are closed successfully.

- Account Management: Ensure ongoing satisfaction and account retention by periodically reviewing the progress and performance of existing clients and resolving any issues or concerns.

Sales Performance Tracking & Reporting:

- Monitor Sales Metrics: Track key performance indicators (KPIs) like sales revenue, conversion rates, lead generation, and customer acquisition costs to evaluate the effectiveness of sales strategies.

- Reporting & Analytics: Prepare regular reports on sales performance, trends, forecasts, and insights for senior management.

Adjust strategies based on data-driven results.

- Performance Improvement: Analyze sales metrics and work with the team to improve conversion rates and optimize sales processes.

Team Collaboration & Leadership:

- Cross-Functional Collaboration: Collaborate with marketing, product, and customer service teams to develop integrated sales strategies and ensure consistent messaging and support throughout the customer journey.

- Sales Training & Development: Provide guidance, coaching, and training to the sales team, ensuring they have the skills and knowledge necessary to achieve sales goals.

- Team Motivation: Foster a high-performing, goal-oriented sales environment by setting clear objectives and driving team morale and productivity.

Customer Insights & Product Strategy:

- Customer Feedback & Insights: Gather feedback from clients and prospects to better understand customer pain points and preferences.

- Provide insights to the product development and marketing teams to improve offerings.

- Product Positioning & Messaging: Ensure that sales and marketing messages align with customer needs, effectively communicating the value proposition of the company's products or services.