Web/Data Analyst - Tableau/Power BI (7-10 yrs)

Location : Bangalore.

Salary : Up to 20 LPA.

Experience : 7+ years.

Immediate joiner preferred/ less than 15 days notice period.

Skills :

- Web Analytics.

- Adobe Analytics.

- Adobe Reporting.

- Tableau.

- Power BI.

- Business Intelligence .

Responsibilities :

- Implement, manage, and maintain web analytics tracking across various digital channels (website, mobile apps, social media).

- Analyze website traffic patterns, user behavior, and conversion rates to identify areas for improvement.

- Develop and monitor key performance indicators (KPIs) for website performance, user engagement, and marketing campaigns.

- Conduct in-depth analysis of website data to identify trends, patterns, and anomalies.

- Generate regular reports and dashboards to communicate key findings to stakeholders.

- Analyze customer data from various sources (CRM, marketing automation, social media, etc.) to understand customer preferences, behavior, and journey.

- Develop customer segmentation models to identify target audiences and personalize marketing campaigns.

- Conduct market research and competitive analysis to identify opportunities and threats.

- Translate data into actionable insights and recommendations for business improvement.

- Create compelling data visualizations (dashboards, reports, infographics) to communicate complex data effectively.

- Utilize data visualization tools such as Tableau, Power BI, or other BI tools to present findings in an interactive and engaging manner.

- Develop and maintain a strong understanding of the client's business objectives and marketing strategies.

- Collaborate with marketing, product, and sales teams to translate business goals into data-driven initiatives.

- Provide data-driven recommendations to improve marketing effectiveness, customer experience, and business performance.

- Manage and execute data analysis projects from inception to completion.

- Ensure data quality, accuracy, and integrity throughout the analysis process.

- Stay abreast of the latest trends and technologies in web analytics and data analysis.

Skills & Qualifications :

- 7+ years of experience in web analytics, data analysis, or business intelligence.

- Strong proficiency in web analytics tools, particularly Adobe Analytics.

- Experience with data visualization tools such as Tableau, Power BI, or similar.

- Excellent data analysis and problem-solving skills. Strong communication and presentation skills with the ability to effectively communicate insights to both technical and non-technical audiences.

- Experience with SQL and other data querying languages.

- Experience with CRM systems and marketing automation platforms (desirable).

- Experience in e-commerce or digital marketing domain (preferred).

- Strong analytical and problem-solving skills with the ability to identify trends and patterns in data.

- Ability to work independently and as part of a team. Strong attention to detail and accuracy.

- Bachelor's degree in Statistics, Mathematics, Computer Science, or a related field.