Varahe Analytics - Marketing Manager (4-6 yrs)

About the Role:

We are seeking a dynamic and results-driven Marketing Manager to lead and manage the marketing department.

The ideal candidate will be responsible for planning, executing, and overseeing marketing strategies to drive brand awareness, lead generation, and customer engagement.

The Marketing Manager will work closely with cross-functional teams to develop and implement marketing campaigns that align with the company's overall business goals.

Key Responsibilities:

- Strategy Development: Develop and implement comprehensive marketing strategies that align with the company's overall objectives, brand positioning, and target audience.

- Campaign Management: Plan, execute, and manage multi-channel marketing campaigns (digital, print, events, etc.) to increase brand visibility, drive traffic, and generate leads.

- Market Research & Analysis: Conduct market research to identify new trends, customer insights, and competitive landscapes.

- Analyze campaign performance, customer behavior, and market data to optimize strategies.

- Brand Management: Maintain and enhance the company's brand identity across all marketing platforms.

- Ensure consistency in messaging, visuals, and tone in all marketing communications.

- Digital Marketing: Lead the digital marketing efforts, including SEO, SEM, email marketing, content creation, social media, and paid media campaigns, ensuring the optimal performance of all digital channels.

- Content Creation: Oversee the development of compelling content for websites, blogs, social media, and marketing collateral.

- Collaborate with design teams to create visually appealing materials.

- Team Leadership: Lead and manage a team of marketing professionals, providing guidance, mentoring, and support for their professional growth.

- Delegate tasks and oversee the successful completion of marketing initiatives.

- Budget Management: Manage the marketing budget, ensuring cost-effective strategies and proper allocation of resources to achieve business objectives.

- Monitor ROI and optimize spending based on campaign performance.

- Customer Relationship Management: Develop strategies to build and maintain relationships with key customers and partners.

- Enhance customer loyalty through targeted marketing efforts.

- Collaboration: Work closely with sales, product, and customer support teams to align marketing strategies with business goals, improve customer acquisition, and enhance the customer experience.

- Event Management: Plan and execute promotional events, trade shows, webinars, and conferences to increase brand awareness and engage with customers.

- Reporting & Analytics: Track and report on the performance of marketing campaigns, providing regular updates to senior management.

- Utilize analytics tools to measure ROI and adjust strategies as needed.

Required Skills and Qualifications:

- Experience: At least 4-6 years of experience in marketing, with a focus on digital marketing, brand management, or campaign execution. Prior experience in a managerial role is a plus.

- Education: A Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree or relevant certifications (e., Google Analytics, HubSpot) is a plus.

- Digital Marketing Expertise: Strong understanding of SEO, SEM, content marketing, social media platforms, email marketing, and paid advertising strategies (Google Ads, Facebook Ads, etc.

- Leadership & Team Management: Proven experience leading and managing a marketing team, with the ability to mentor, delegate, and motivate others.

- Communication Skills: Excellent verbal and written communication skills with the ability to create engaging content, present ideas, and build strong relationships with internal teams and external partners.

- Creative Thinking: A strong creative mindset with the ability to come up with innovative marketing strategies and campaign ideas.

- Analytical Skills: Ability to analyze and interpret data, draw actionable insights, and measure the success of marketing campaigns using tools such as Google Analytics, social media insights, and CRM systems.

- Project Management: Excellent organizational and time-management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

- Customer Focused: Strong understanding of customer personas, behavior, and market trends to drive marketing strategies that resonate with the target audience