ValGenesis - Specialist - Search Engine Marketing (3-5 yrs)

About the job:

- We're looking for a Chennai-based or Lisbon-based Search Engine Marketing (SEM) Specialist who will own both the SEO (Search Engine Optimization) and SEA (Search Engine Advertising) efforts to drive business growth.

- As the SEM Specialist, you will be responsible for all paid search campaigns across platforms like Google, Yahoo, and Bing, as well as managing and improving organic search performance.

- You'll collaborate closely with the marketing team to ensure both SEO and SEA strategies deliver strong results, maximize performance, and increase traffic and conversions.

What You'll Do:

- Own both SEO and SEA strategies and execution.

- Manage and optimize paid search campaigns (Google, Yahoo, Bing, etc.

- Track, report, and analyze SEO/SEA performance, providing insights and actionable recommendations.

- Improve website ranking on SEO providing analysis and recommendations on on-site SEO issues such as metadata, content structure, internal linking, etc. , as well as off-site SEO (e. , backlinks, domain authority, etc.

- Work with website design and development to improve technical SEO (e. , site speed, mobile-friendliness, crawlability, etc.

- Conduct keyword research and implement ongoing keyword optimization for both paid and organic efforts.

- Optimize the website, landing pages and on-site content for search visibility and conversions.

- Develop and execute link-building strategies.

- Monitor and analyze campaign performance (CTR, CPC, ROI) and manage budget allocation and bidding strategies.

- Research competitors' SEO and SEA activities and identify improvement opportunities.

- Collaborate with the rest of the marketing team to improve site architecture, content, and technical SEO.

Requirements:

What We're Looking For:

- BBA/MBA in Marketing or a related field with a focus on search marketing or digital advertising.

- Experience working with both paid and organic search tools and platforms.

- Have proven experience managing both SEO and SEA campaigns.

- Have proven experience in on-page SEO, off-page SEO and technical SEO.

- Are well-versed in performance marketing, conversion optimization, and customer acquisition.

- Stay up to date with the latest trends and best practices in search marketing.

- Have strong analytical skills and experience with tools like Google Analytics and Microsoft Clarity.

- Understand A/B testing and multivariate experiments.

- Have basic knowledge of HTML, CSS, and JavaScript, especially for technical SEO