Length: Permanent position, with six months probation period About Valasys Media
Valasys Media is a leading Advertising and Publishing Media company in the B2B sector committed to delivering innovative solutions. We are focused on B2B marketing & sales solutions. Our highly tailored services like Lead Generation, Lead Nurturing, and Content Syndication are revering aside the latest marketing trends & B2B brands architect omnichannel reputation to accomplish their core business bottom-lines such as optimized sales ROI.
Job Overview:
We are looking for a dedicated Full-time Junior Content Writer to join our dynamic team. The ideal candidate is a skilled wordsmith with a passion for crafting compelling content across various platforms. This role presents an exciting opportunity to contribute to our content strategy and engage with our audience effectively.
Responsibilities:
Content Creation:
Research, write, and edit high-quality content for diverse platforms, including website pages, blog articles, social media posts, email newsletters, press releases, and marketing collateral.
Develop engaging and relevant content that aligns with our brand voice, target audience, and marketing objectives.
Collaborate with the marketing team to brainstorm and execute content ideas for campaigns, product launches, and promotional activities.
Content Strategy:
Assist in developing and implementing content strategies to drive engagement, increase brand awareness, and support lead generation efforts.
Conduct keyword research and optimize content for search engines (SEO) to enhance online visibility and organic traffic.
Content Management:
Maintain an organized content calendar to schedule and prioritize content creation and publication.
Ensure all content produced adheres to brand guidelines, style standards, and legal requirements.
Performance Analysis:
Monitor and analyze the performance of content using relevant metrics and tools to identify opportunities for improvement and optimize content strategy.
Continuous Learning:
Stay updated on industry trends, content marketing best practices, and emerging technologies to enhance content effectiveness and creativity.
Roles
Prepare internal and external communications including announcements, press releases, analytics reports, presentations, technical documentation, sales support, etc. as needed.
Writes, schedules, and posts content online; maintains company web pages and blog(s).
Contributes to updates the company social sites like Facebook, Twitter, LinkedIn and Instagram.
Helps develop & document procedures to manage web content.
Helps plan and implement social marketing campaigns for specific marketing goals.
Monitors social media channels and conducts social listening; responds on topics related to company/industry.
Keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends.
Proof reading, editing and writing content on a regular basis for building up the website including informative short articles.
Writing product descriptions, brand support material etc.
Writing web content for websites / portals from scratch
Coordinate content creation & publishing of company newsletters (internal or external)
Research, write and edit copy for marketing communications including but not limited to online articles, newsletters, white papers, case studies, blog posts, website content, and more.
Conduct research on thought-provoking topics and translate that information into captivating and concrete storytelling.
Should be capable of writing professional & creative web content, blogs, articles, and press release according to requirements/specifications
Job Description
Understand client briefs Objectives, TG, Tonality, etc. and ideate for campaigns that meet these requirements.
Create content marketing strategy for clients.
Review and give constructive feedback to junior and fresher copywriters.
Work on pitches with a creative team.
Take end-to-end responsibility for a brand s social media content strategy, including preparing calendars, writing copy, and execution.
Think creatively, play with words, and write clear, concise and on-brand copy for different clients.
Research, write, edit and proof all levels of copy included headlines and body copy, for all online, offline, external and internal needs
Skills
Ability to take the lead with brainstorming and guiding junior copywriters.
A knack for editing and proof-reading content with good research-oriented skills
Familiar with major social media platforms, with a keen sense of new features and developments on these platforms.
Should be able to deliver quality content consistently. Parameters of quality include grammar, punctuation.
Excellent writing ability and a strong command of English both in terms of language and grammar
Requirements:
Bachelor s degree in English, Journalism, Marketing, or related field.
Proven experience as a Content Writer or similar role, with a strong portfolio of published writing samples.
Exceptional writing, editing, and proofreading skills with a keen eye for detail.
Proficiency in SEO best practices and keyword research tools.
Strong understanding of content management systems (CMS) and basic HTML.
Excellent communication and collaboration skills with the ability to work effectively in a team environment.
Creative thinking and problem-solving abilities with a results-driven mindset.
Qualifications
0 1 year of experience working in digital marketing and content. Freshers can also apply.
Experience with working on larger digital campaigns, pitches, and marketing strategy.