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2 Urbanrise Jobs

Urbanrise - Deputy General Manager/General Manager - Digital Marketing (12-18 yrs)

12-18 years

Urbanrise - Deputy General Manager/General Manager - Digital Marketing (12-18 yrs)

Urbanrise

posted 2d ago

Job Description

Position: DGM / GM - Digital Marketing

Reports to: VP - Marketing

Location: Hyderabad - Hitech City

Job Summary :

We are looking for an innovative and creative Digital Marketing Leader who can develop, execute, and optimize cutting-edge digital marketing strategies to drive brand awareness, engagement, and conversions. The ideal candidate should be a digital- first thinker with a deep understanding of performance marketing, content marketing, SEO, social media, and digital storytelling. This role demands a balance of creativity, analytical skills, and hands-on execution to make Urbanrise a thought leader in the real estate industry.

Key Responsibilities :

1.Develop and implement a comprehensive digital marketing strategy that aligns with business objectives and enhances brand positioning.

2.Lead innovative branding and performance marketing campaigns across paid media, organic channels, social platforms, search engines, email marketing, and influencer collaborations.

3.Drive creativity and innovation in digital content, ensuring storytelling and visual appeal engage and inspire target audiences.

4.Own and manage end-to-end digital campaigns across channels like Google Ads, Meta Ads, YouTube, LinkedIn, and programmatic advertising to maximize reach and ROI.

5.Oversee SEO, SEM, and ASO strategies, leveraging keyword research, on-page/off-page optimization, and backlinking to boost organic traffic.

6.Build and execute high-impact social media marketing campaigns that enhance brand visibility and engagement.

7.Ideate and strategize compelling content marketing initiatives, including blogs, videos, social media creatives, newsletters, and thought leadership pieces.

8.Leverage data-driven insights to optimize digital campaigns, analyzing key metrics such as CTR, conversion rates, CAC, and ROI.

9.Lead, mentor, and manage a team of SEO specialists, social media managers, content creators, and designers to ensure a cohesive and high-performing digital marketing function.

10.Collaborate with media agencies and creative partners to develop top-notch advertising materials and ensure brand consistency across all platforms.

11.Stay ahead of industry trends, emerging digital technologies, and best practices to continuously innovate and improve digital marketing efforts.

Desirable skills and qualifications:

1.MBA or equivalent in Digital Marketing / Communications from a reputed business school.

2.12-18 years of experience in digital marketing, content marketing, and performance-driven campaigns.

3.Strong expertise in Google Ads, Meta Ads, Facebook Ads, YouTube Marketing, LinkedIn Ads, SEO and SEM.

3.Hands-on experience in content marketing, creative storytelling, and brand-building strategies.

4.Experience in marketing automation, CRM platforms, and web analytics tools (Google Analytics, HubSpot, SEMrush, etc.).

5.Strong understanding of UX/UI, landing page optimization, and conversion rate optimization (CRO).

6.Creative mindset with the ability to think outside the box and deliver breakthrough

CTC Range : 18 to 26 LPA ( Depends on Current CTC)

About Company:

Urbanrise is South India's largest real estate developer, recognized for its pathbreaking and quality residential projects across South India. Backed by the renowned Alliance Group, Urbanrise has delivered over 22,000+ homes and has 72 million square feet under development. Driven by a passion for growth and sustainability, our projects are not just about creating homes but building communities that foster a sense of belonging. With a commitment to integrity and reliability, Urbanrise ensures timely delivery, meeting and exceeding home buyer expectations.

Website : https://www.urbanrise.in


Functional Areas: Other

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What people at Urbanrise are saying

Digital Marketing Manager salary at Urbanrise

reported by 2 employees with 11-12 years exp.
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₹13.5 L/yr - ₹17.2 L/yr
33% more than the average Digital Marketing Manager Salary in India
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What Urbanrise employees are saying about work life

based on 85 employees
56%
52%
48%
96%
Strict timing
Monday to Saturday
Within city
Day Shift
View more insights

Urbanrise Benefits

Health Insurance
Soft Skill Training
Team Outings
Child care
Free Food
Job Training +6 more
View more benefits

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Urbanrise Hyderabad / Secunderabad Office Location

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Hyderabad / Secunderabad, Telangana Office
Headquarter
Plot No.74, Jubilee Enclave, Madhapur Hyderabad / Secunderabad, Telangana
5000081

Vice President - Marketing

10-15 Yrs

Hyderabad / Secunderabad, Chennai, Bangalore / Bengaluru

2mon ago·via naukri.com

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