Retail Liability Head - Bank (15-30 yrs)

Primary responsibilities:

Strategic and planning:

- Ensure that the division strategy and related strategic plans are developed, implemented and are aligned with the vision and mission of the Bank.

- Develop and oversee the implementation of division policies, procedures and controls covering all areas of Branch Banking division so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service to customers.

- To ensure the branches are developed as the face of the Bank/Organisation.

- Responsible for the creation and execution of the branch expansion strategy.

- Oversee the consolidation and recommend the Retail Liabilities division budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, areas of unsatisfactory performance are identified and potential areas of cost reduction or performance improvement opportunities are capitalised upon.

- Formulate and manage implementation of the medium to long term strategy of the Retail Liabilities business (products and customer management), in alignment with the overall strategic objectives and direction of the Bank.

Functional:

- Evaluate the needs of the retail liability segment in order to capitalise on market opportunities and adjust marketing strategies to reflect changing conditions.

- Interface with Micro Banking segment, Retail Assets segment.

- Develop, recommend and implement on approval marketing strategies and plans consistent with established goals in each product line and service. Constantly endeavour to improve the Bank's competitive position by review of the plans and policies.

- Develop annual operational sales plans in conjunction with Regional Managers/Channel Heads based on the overall targets and budgets. Prioritise the overall efforts by service and allocation of resources.

- Continually monitor the market to determine the market size and market penetration of the Bank's liability products and third party products and services. Evaluate the timely adjustment of marketing strategy and plans to meet changing markets and competitive conditions.

- Direct the development of new liability and third party products and services in line with business plans of the Bank.

- Direct, develop and implement in conjunction with Corporate Communication and marketing Department, advertising and sales promotion plans and evaluate the effect of such campaigns. Decide strategies to reach potential customers based on the evaluation.

- Analyse competitor services and prices and synthesize information to develop cost analysis and recommendations for the Bank's products.

- Direct the business development and sales call program. Manage very important customers HNIs/ Government / Social Deposit etc. to discuss their needs, outlining appropriate services and resolving problems as appropriate.

- Co-ordinate/Support the Bank's participation in trade shows and community events to promote products and services.

- Work closely with other departments in executing strategy for the bank.

- Lead the identification of target customer segments and ensure that relevant strategies are developed so as to maximize market penetration and customer profitability.

- Hiring and selection of Senior Employees.

U MIND CONSULTING
9388385104