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TRM Labs

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5 TRM Labs Jobs

Regional Marketing Lead

TRM Labs

5-8 years

Remote

1 vacancy

TRM Labs

posted 1mon ago

Job Role Insights

Key skills for the job

Recruitment Japanese Language Product Marketing Content Marketing Marketing Strategy Law Enforcement

+ 2 more

Job Description

The Marketing team at TRM drives revenue growth by optimizing the GTM funnel through strategies like corporate marketing, content marketing, sales enablement, and customer training. As the Regional Marketing Lead in APAC, you'll partner with Sales to understand market dynamics and build targeted, multi-channel marketing programs to hit revenue goals. This includes collaborating with SMEs to execute and evaluate tactics like events, webinars, content, training, and personalized outreach.

The impact you will have:

Partner with Sales, Customer Success, Product Marketing and others to identify growth opportunities at the account and segment level; define regional marketing programs needed to capture that growth through new customer acquisition, customer expansion, and pipeline acceleration strategies.
Plan and execute mid- and lower-funnel account-based marketing campaigns to move target accounts through the funnel, collaborating with Content Marketing, Product Marketing, Demand Gen, Partnerships and others to deploy head-turning activations in market, test and refine messaging and tactics, and ensure clear handoffs and feedback loops with your Sales and SDR partners.
Identify and develop region-specific channels and partnerships, with a focus on leveraging local trade associations and industry / regulatory bodies
Own the strategy for how we leverage events (third-party sponsorships, owned events, roadshows, roundtables, and workshops) as part of regional campaigns and programs; partner with the Events Coordinator to successfully execute the events roadmap in line with defined objectives

What we're looking for:

At least 5 - 8 years experience in Regional, ABM, Field or related marketing roles for B2B organizations
Marketing experience to customers in government, financial institutions/fintech space or related sectors
Proven track record building and executing a marketing strategy for the APAC region, pubsec a big plus
Experience developing and localizing marketing plans at the regional or country level in the APAC region
Experience with running various events (hosted and sponsored), including conferences and customer-focused events across the APAC region
Strong writing and communication skills - we're looking for someone who has experience in editing and writing customer-facing content
Ability to operate autonomously and with out-of-region resources
You are based and eligible for employment in Singapore
Speaking English is mandatory, and one of Mandarin, Cantonese, Japanese, Korean would be a big plus

About the team:

The marketing team is truly distributed and remote! We practice async communication and collaboration through various methods such as slack channels and documentation, while also meeting regularly to stay connected.
As a globally distributed team, members may observe different timezones. Howe'ver, most of the team will overlap between the hours of 7am-12pm PST for meetings and collaboration.

Leadership Principles

Our Leadership Principles are foundational element of our strategy, guiding how we make decisions, how we treat each other, and how we behave day-to-day.

Impact-Oriented Trailblazer: We put customers first, driving for speed, focus, and adaptability.
Master Craftsperson: We prioritize speed, high standards, and distributed ownership.
Inspiring Colleague: We value humility, candor, and a one-team mindset.

Build a Career

Joining TRM means being part of a mission-driven team comprised of industry leaders. At TRM, you'll experience:

Purpose and Mission: Have a real-world impact, from disrupting terrorist networks to returning stolen funds.
Inspiring Colleagues: Collaborate with industry leaders and learn something new daily.
Personal Growth: we're not just using technology; we're inventing it and taking category-defining products to market.

Work Environment

Remote First: Our HQ is online. Tools like Zoom and Slack ensure seamless collaboration, but we also value in-person interactions, organizing regular meetups and offsites for team bonding. Clear communication is key in our decentralized setup. With tools like Slack, Loom, and voice notes, we document meetings and decisions, promoting transparency and efficiency.
Ownership & TRM Speed : Small teams drive big goals at TRM. Every team member has significant ownership and responsibility, fostering an environment of initiative and direct impact. While theres no strict clocking in or out, we expect team members to balance personal schedules and team needs. We move surprisingly fast while maintaining a high bar in service of our customers and mission. This can feel both intense and rewarding. Our unique approach to projects emphasizes quick wins, rapid iterations, and constant feedback.
Diversity and Inclusion : Diversity at TRM encompasses backgrounds, experiences, and perspectives. Every day is an opportunity to learn from a colleague, whether theyre a law enforcement expert or a tech pioneer.
Annual Company Offsite : Once a year, TRMers come together from around the world to attend a 1-week mandatory company offsite. This is designed to foster in-person relationships, creativity, and strategic alignment. Employee attendance is required of all TRMers.