Trinity Mobile App Lab - HubSpot Marketing Automation Specialist (4-11 yrs)

As a Marketing Automation and Technology Specialist, you'll play a critical role in managing and optimizing our marketing tech stack. You'll be responsible for designing, implementing, and analyzing marketing automation campaigns, improving lead generation, and enhancing customer engagement. If you're skilled in both the technical and strategic aspects of marketing automation, wed love to have you on board to help us scale!

Key Responsibilities :

1. Marketing Automation :

- Manage and optimize marketing automation workflows, including email marketing, lead nurturing, and lead scoring.

- Develop and maintain segmentation strategies to ensure personalized and targeted communications.

- Create and execute end-to-end automation workflows to improve campaign performance and conversion rates.

2. Technology Management :

- Evaluate, recommend, and integrate new marketing technology tools that align with company goals.

- Maintain and troubleshoot the marketing technology stack, ensuring optimal performance.

- Collaborate with IT and Sales to ensure smooth integrations between marketing platforms and the CRM.

3. Data and Analytics :

- Track and analyze key marketing metrics, providing insights to improve campaign effectiveness.

- Use data-driven insights to refine audience segmentation, messaging, and channel effectiveness.

- Create dashboards and reports to visualize performance data for stakeholders.

4. Campaign Management :

- Support demand generation efforts by setting up, testing, and launching campaigns across email, social media, and other digital channels.

- Ensure campaigns are on-brand and optimized for conversions at every stage of the funnel.

- Collaborate with the content team to develop assets needed for various campaigns.

5. Compliance :

- Ensure marketing practices comply with data privacy laws and best practices, such as GDPR and CAN-SPAM.

6. Education & Experience :

- Bachelors degree in Marketing, Information Technology, Business, or a related field.

- 4+ years of experience with marketing automation tools ( HubSpot,).

- Proven experience in a similar role within a tech or SaaS environment.

7. Technical Skills :

- Proficiency in marketing automation platforms and CRM systems (e.g., Salesforce).

- Strong understanding of data analysis and campaign tracking methodologies.

- Familiarity with lead scoring, audience segmentation, and workflow automation.

- Basic HTML/CSS skills are a plus.

8. Soft Skills :

- Strong analytical skills and a data-driven mindset.

- Excellent communication and project management skills.

- Ability to work collaboratively in a fast-paced startup environment