Tribeca - Brand Manager (8-10 yrs)

Role Overview:

- As the Brand Manager at Tribeca, you will spearhead initiatives to position the brand as a leader in Mumbai's luxury real estate market.

- You will be responsible for developing and executing integrated marketing strategies, enhancing brand visibility, and ensuring a consistent brand presence across all channels.

- This role demands creativity, strategic thinking, and strong collaboration skills to drive consumer engagement and business growth.

Key Responsibilities:

Brand Strategy Development:

- Develop and implement comprehensive brand strategies to enhance visibility, recognition, and loyalty in the luxury real estate segment.

- Align brand positioning with organizational objectives, ensuring consistency across all communication and consumer touchpoints.

- Champion consumer-first thinking to address business challenges and drive growth.

Go-to-Market Strategy:

- Plan and execute go-to-market strategies for new project launches and ongoing developments in Mumbai.

- Create annual marketing plans encompassing both digital and traditional channels, such as Print, OOH, and BTL, with a focus on ROI.

- Oversee brand activation campaigns that resonate with target audiences, leveraging insights from consumer behavior and market trends.

Market Research & Analysis:

- Conduct detailed market research to understand customer preferences, competitive landscape, and industry trends.

- Utilize insights to refine product positioning and develop targeted marketing strategies.

- Analyze campaign data to identify areas for improvement and optimize future efforts.

Integrated Campaign Management:

- Design and manage 360-degree marketing campaigns, ensuring effective integration of ATL and BTL strategies.

- Oversee digital and traditional media initiatives, ensuring alignment with brand objectives and project goals.

- Evaluate campaign performance metrics, ensuring timely adjustments for optimal results.

Content Creation & Oversight:

- Guide the development of engaging content across various formats, including advertisements, social media, brochures, and digital platforms.

- Ensure that all content reflects the brand's tone, values, and messaging.

- Monitor and maintain consistency in brand communication across all channels.

Collaboration and Stakeholder Management:

- Work closely with internal teams, including sales, creative, and digital, to ensure alignment between brand strategy and business objectives.

- Collaborate with external agencies, vendors, and media partners to execute campaigns effectively.

- Serve as a brand custodian, ensuring adherence to brand guidelines across all collaborations.

Event Planning and Execution:

- Plan and oversee high-impact brand events, including project launches, exhibitions, and customer engagement initiatives.

- Coordinate with external vendors for seamless execution of on-ground and virtual events.

- Measure the success of events and incorporate feedback into future planning.

Team Leadership:

- Lead and mentor the marketing team, fostering a collaborative and innovative environment.

- Promote skill development and knowledge sharing within the team.

Key Competencies:

- Strategic Thinking: Ability to align brand initiatives with organizational goals and market demands.

- Creativity: Innovative approach to content creation, campaign development, and problem solving.

- Analytical Skills: Proficiency in interpreting data, market trends, and campaign performance metrics.

- Collaboration: Strong interpersonal skills to work effectively with cross-functional teams and external stakeholders.

- Communication: Exceptional written and verbal communication skills to convey ideas clearly and persuasively.

Technical Skills:

- Proficiency in digital marketing tools and platforms (Google Ads, Meta Ads, Analytics).

- Experience with CRM and marketing automation tools.

- Familiarity with real estate marketing practices, including ATL, BTL, and OOH strategies.

- Advanced knowledge of event planning and vendor management.

Required Qualifications:

- MBA in Marketing or a related field.

- Minimum 8+ years of experience in marketing, preferably in Mumbai's real estate sector.

- Proven expertise in handling end-to-end marketing initiatives, including events, ATL, and BTL campaigns.

- Demonstrated experience in budget management and ROI analysis.

Preferred Qualifications:

- Experience in the luxury real estate segment.

- Knowledge of Mumbai's real estate market dynamics and consumer behavior.

- Strong network with media, event management firms, and vendors.

- Key Performance Indicators (KPIs)

- Brand awareness and visibility metrics.

- ROI on marketing campaigns.

- Successful execution of product launches and events.

- Customer engagement and satisfaction levels.

- Consistency and alignment in brand communication.