Townhall - Product Marketing Manager (4-8 yrs)

About Townhall:

At Townhall (www.townhall.co), we're redefining event technology for businesses worldwide. Backed by industry leaders and trusted by brands like Salesforce, TEDx, and Moneycontrol, we're growing fast and need a passionate Product Marketing Manager to drive our product positioning, website strategy, and brand presence.

Key Responsibilities:

Product Messaging & Positioning

- Develop compelling product messaging that highlights Townhall's unique value proposition and differentiates us in the market.

- Collaborate with Product teams to craft core product content tailored to specific buyer personas and market segments.

Website Revamp

- Lead the content creation for Townhall's website revamp, ensuring clear and impactful messaging across landing pages, hero lines, and CTAs.

- Align website content with SEO best practices to drive traffic and improve visibility.

Content Strategy & Creation

- Own the creation of SEO-optimized content, including blogs, whitepapers, eBooks, and articles, to engage and educate target audiences.

- Collaborate with teams to create engaging customer stories, testimonials, and case studies.

Brand Presence

- Strategize and execute campaigns to enhance Townhall's social media presence, building awareness and fostering community engagement.

- Leverage creative content to establish Townhall as a thought leader in the industry.

Go-to-Market (GTM) Strategy

- Work with cross-functional teams to support product launches, create demand-generation materials, and align messaging with business objectives.

- Equip Sales with enablement tools such as one-pagers, competitive analysis, and FAQs to drive effective communication with prospects.

What You'll Bring:

- 4-6 years of Product Marketing experience in B2B SaaS, with proven expertise in content creation and SEO strategy.

- Experience leading or supporting website revamps, including crafting user-focused content for landing pages and CTAs.

- Deep understanding of go-to-market strategies, buyer personas, and product positioning.

- Exceptional communication and storytelling skills to simplify technical concepts and resonate with audiences.

- A proactive, detail-oriented approach to managing multiple projects in a fast-paced environment.

- Strong analytical mindset to measure the impact of campaigns and refine strategies.