Content Developer

The Senior Content Developer is responsible for creating and managing high-quality content across various platforms and formats. They will collaborate with cross-functional teams to develop engaging and informative content that aligns with the organization's objectives and target audience. The Senior Content Developer will also provide guidance and mentorship to junior content developers, ensuring consistent quality and adherence to brand guidelines. Key Responsibilities: Develop and create engaging and informative content for various platforms, including websites, blogs, social media, email campaigns, and other marketing materials. Collaborate with marketing, design, and subject matter experts to gather information, research topics, and develop content strategies. Write and edit content, ensuring accuracy, clarity, and adherence to brand voice and style guidelines. Conduct thorough research on industry trends, target audience needs, and competitors' content to ensure the organization's content remains relevant and competitive. Optimize content for search engine optimization (SEO) to improve visibility and organic reach. Manage and maintain content calendars and editorial schedules, ensuring timely delivery of content. Edit and proofread content developed by junior content developers, providing feedback and guidance for improvement. Collaborate with design and multimedia teams to develop visual assets, infographics, and videos to complement the written content. Monitor content performance and metrics, analyze data, and make recommendations for content optimization and improvement. Stay updated on industry trends, best practices, and emerging technologies in content development, incorporating new ideas and approaches into content strategies. Qualifications and Requirements: Bachelor's degree in English, communications, journalism, or a related field. Equivalent work experience will also be considered. Proven experience as a content developer or in a similar content-focused role. Exceptional writing, editing, and proofreading skills, with a keen eye for detail and strong command of grammar and punctuation. Ability to create compelling and engaging content for various platforms and target audiences. Understanding of SEO principles and best practices for content optimization. Familiarity with content management systems (CMS) and basic HTML. Experience in conducting research and sourcing information from various credible sources. Excellent time management and organizational skills, with the ability to meet deadlines and manage multiple projects simultaneously. Proficiency in using content development tools and software. Strong analytical skills, with the ability to analyze data and metrics to drive content strategy. Knowledge of digital marketing principles and strategies. Ability to work independently and collaborate effectively with cross-functional teams. Strong communication and interpersonal skills, with the ability to provide feedback and guidance to junior content developers. Creativity and a passion for staying updated on industry trends and emerging content formats. Experience in B2B or technology-related content development is a plus. Continuous learning mindset, keeping up with emerging trends and advancements in content development and marketing.