SEO Manager

Job Title: SEO Manager
Job Summary:
The SEO Manager is responsible for developing, implementing, and managing search engine optimization (SEO) strategies that increase the visibility of the company s website in search engines, drive organic traffic, and improve conversion rates. This role requires a deep understanding of current SEO best practices, analytics, keyword strategies, and a passion for staying updated with the latest trends and algorithm changes in the digital marketing landscape.

Key Responsibilities:
SEO Strategy Development:
o Develop and execute SEO strategies to improve organic search visibility and rankings.
o Identify key SEO KPIs and regularly monitor and report on these metrics.
Keyword Research Optimization:
o Conduct comprehensive keyword research to identify new opportunities and optimize
existing content.
o Work closely with content teams to implement keyword strategies in content creation.
On-Page Optimization:
o Optimize website content, including meta tags, headers, URLs, and images, to improve
search rankings.
o Ensure website content is aligned with SEO best practices, including proper use of
internal linking.
Off-Page SEO Management:
o Develop and execute link-building strategies to increase the site s authority.
o Manage relationships with external partners, bloggers, and other influencers to improve
off-site SEO.

Technical SEO:
o Work with the development team to ensure SEO best practices are properly implemented
on the website, including site structure, page speed optimization, mobile responsiveness,
and crawlability.
o Conduct regular site audits to identify and fix technical issues that could impact search
rankings.
Analytics Reporting:
o Use tools like Google Analytics, Google Search Console, and other SEO tools to track
site performance and user behavior.
o Provide regular reports and insights to senior management on SEO performance, traffic
trends, and areas for improvement.
Competitor Analysis:
o Conduct regular competitor analysis to identify opportunities and stay ahead of industry
trends.
o Monitor competitor SEO strategies and make recommendations for improvements.

Collaboration:
o Collaborate with the content, marketing, and development teams to ensure SEO best
practices are integrated into all digital marketing efforts.
Staying Updated:
o Stay current with the latest SEO and digital marketing trends, algorithm updates, and
industry news.
o Experiment with new SEO techniques and tools to improve the company s online
presence.
Qualification:
Education:
o Bachelor or Master Degree in Marketing, Communications, Information Technology, or a
related field.
Experience:
o 6 years+ of experience in SEO. Experience managing SEO for a large-scale website is a
plus.

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