General Manager - Marketing & Business Development - Textile (15-20 yrs)

GM - MARKETING & BUSINESS DEVELOPMENT (TEXTILE)

CLIENT : Our client is a 120 crore listed public limited company. They are the manufacturer of woven and knit elastic and non-elastic narrow fabric, tape and webbing for use across many industries.

Experience between 15 to 20 years.

Job Summary : The Business Development Marketing Specialist is responsible for driving business growth and fostering client relationships through strategic marketing initiatives focused on company's products and services. This role requires a combination of marketing expertise, business acumen, and technical knowledge to effectively communicate the value proposition for solutions to potential clients and partners.

Key Responsibilities:

1. Market Analysis and Strategy Development:

- Conduct market research to identify key industry trends, competitive landscapes, and customer needs.

- Develop strategic Nomination plans to position Narrow fabric products and services effectively within target markets.

- Collaborate with cross-functional teams to align Nomination strategies with business objectives.

2. Lead Generation and Conversion:

- Generate leads through targeted marketing campaigns, events, and partnerships.

- Nurture leads through the sales funnel by delivering compelling messaging and content.

- Collaborate with sales teams to convert leads into customers and drive revenue growth.

3. Product Marketing and Positioning:

- Develop product messaging and positioning that resonates with target audiences.

- Create marketing collateral, including presentations, datasheets, and case studies, to highlight the value of Narrow fabric solutions.

- Support product launches and promotions with effective marketing campaigns.

4. Partner and Channel Development:

- Identify and cultivate strategic partnerships with complementary technology vendors, resellers, and system integrators.

- Collaborate with partners to develop joint marketing initiatives and co-selling opportunities.

- Support channel enablement activities to ensure partners are equipped to promote and sell Narrow fabric solutions effectively.

5. Customer Engagement and Retention:

- Engage with existing customers to gather feedback, understand use cases, and identify opportunities for upsell and cross-sell.

- Develop customer advocacy programs to showcase success stories and drive referrals.

- Implement retention strategies to ensure ongoing customer satisfaction and loyalty.

6. Performance Tracking and Reporting:

- Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and campaigns.

- Analyse data and metrics to identify trends, opportunities, and areas for optimization.

- Prepare regular reports and presentations to communicate marketing results and insights to stakeholders.

Skills and Qualifications:

- Degree in marketing, business administration, or related field (master's degree preferred).

- Proven experience in business development, marketing, or sales, preferably in the textile accessories industry.

- Strong understanding of marketing principles, strategies, and tactics.

- Familiarity with Textile products and solutions, as well as the broader data analytics and search technology landscape.

- Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.

- Analytical mindset with proficiency in data analysis and reporting.

- Ability to collaborate effectively with cross-functional teams and external partners.

- Self-motivated, proactive, and results-oriented approach to work.