Ideate, design, implement, and manage paid advertising campaigns across AdWords, LinkedIn, Facebook, and Twitter for user acquisition, engagement, and retention.
Manage display campaigns and mobile campaigns through Ad-networks.
Implement and manage Affiliate marketing and Emailer campaigns.
Prepare a media plan based on clients marketing budgets.
Work with marketing partners, vendors, and internal teams to design and implement innovative marketing campaigns.
Write and optimize creative ad copy for marketing campaigns.
Work with the web design team to optimize landing pages as per campaign needs.
Analyze large data sets to produce reports, such as keyword research/market research and analysis, trending, forecasting, and reporting on Pay Per Click results.
Optimize campaign budgets and performance on an ongoing basis to maximize ROI.
Should be capable of communicating monitoring external client operations.
Establish best practices for marketing and advertising in the mobile space.
Qualifications:
Masters/Bachelor s degree in any discipline or equivalent experience.
Hands-on experience with Google AdWords, Facebook Advertising, and LinkedIn Advertising.
Thorough knowledge of Pay Per Click best practices, strategy, and optimization.
Results-driven, ambitious, organized, articulate, and a proactive personality.
Confident grasp of the MS Office suite, with particular proficiency in Excel.
Google AdWords Certification Preferred.
Strong communication skills and work ethics. Ability to work in a high-performance team.