Digital Media Specialist

Role & responsibilities

• Develop and curate engaging content for social media platforms, implement marketing campaigns, and maintain a unified brand voice across channels.
• Plan and execute communication strategies, including the creation and editing of written, video, and photo content, while attending events to produce live social media content.
• Collaborate closely with school teams, media agencies, and management to plan events, showcase activities, and ensure alignment in brand-building initiatives and media releases.
• Monitor social media platforms and ensure promotional materials align with brand standards, revising and editing creative materials as needed.
• Conduct research and prepare detailed reports on social media activities, competitor analysis, and branding campaign effectiveness to inform strategic decisions.
• Create compelling content for blogs, articles, social media, and websites, ensuring the communication reflects brand positioning and captures the target audience's imagination.

Preferred candidate profile

• Bachelors degree in marketing or equivalent in communications, English, journalism, or prior experience in a similar role
• Female candidates preferred with exposure to international school education.
• Proven content writing or copywriting experience and must be creative and innovative.
• Effective communication skills with excellent writing and editing skills.
• Time-management and organizational skills with the ability to handle multiple projects concurrently.
• Proficient in Adobe Photoshop, MS Office, web analytics, other editing software and various social media applications
• Knowledge of SEO/SEM campaigns and marketing software such as customer relationship management and content management systems