Transformative - eCommerce Platform Manager - Digital Marketing (1-2 yrs)

- We are looking for a driven Ecommerce Platform Manager to optimize the performance and conversion rates of our D2C website.

- This role will be pivotal in driving revenue growth, enhancing customer experiences, and ensuring the seamless operation of our ecommerce platform.

Key Responsibilities:.

Performance Analysis & Optimization:.

- Conduct in-depth analysis of website performance, user behavior, and conversion metrics.

- Identify opportunities for improvement and implement strategies to optimize the customer journey.

- Develop and execute A/B tests to validate hypotheses and improve conversion rates.

Strategic Planning & Execution:.

- Collaborate with the marketing, content, and product teams to develop and implement ecommerce strategies.

- Manage the optimization roadmap, prioritizing initiatives based on impact and feasibility.

- Stay up-to-date with industry trends, emerging technologies, and best practices in ecommerce optimization.

Content & Campaign Management:.

- Work closely with the in-house content creation team to ensure that all digital content is optimized for performance.

- Coordinate the execution of marketing campaigns on the platform, ensuring alignment with overall business objectives.

- Optimize landing pages, product pages, and other key touchpoints to enhance user experience and drive conversions.

Data-Driven Insights:.

- Utilize analytics tools to track and report on key performance indicators (KPIs) and overall ecommerce health.

- Provide actionable insights and recommendations based on data analysis.

- Monitor and analyze competitor activities and market trends to identify new opportunities.

Qualifications:.

- Exceptional communication and interpersonal skills and fluent in English.

- MBA in Marketing, Business, Analytics, or a related field.

- Excellent project management skills and the ability to manage multiple projects simultaneously.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Proven experience in ecommerce optimization, digital marketing, or a similar role.

- Experience with Shopify or other ecommerce platforms is a plus.

- A proactive, results-oriented mindset with a passion for continuous improvement.