7 Tci Freight Jobs

Role & responsibilities

Social Media Management

• Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement.
• Create and curate engaging content for various social media platforms.
• Monitor social media trends, track competitors, and adapt strategies accordingly.
• Manage social media accounts, including scheduling posts and responding to comments/messages.

Digital Marketing Manager

• Plan and execute digital marketing campaigns to drive traffic, leads, and customer acquisition.
• Utilize SEO strategies to optimize online content and improve search engine rankings.
• Collaborate with cross-functional teams to ensure consistency in brand messaging across digital channels.
• Analyze key performance indicators (KPIs) to assess campaign success and make data-driven adjustments.

Performance Marketing

• Develop and execute performance marketing strategies to drive efficient customer acquisition.
• Manage paid advertising campaigns across various channels, optimizing for ROI.
• Implement A/B testing and analyze performance metrics to refine marketing approaches.

Content Creation

• Develop compelling and relevant content for blogs, newsletters, and other digital platforms.
• Work closely with design teams to create visually appealing graphics and multimedia content.

Community Engagement

• Foster relationships with industry influencers, partners, and customers to amplify brand reach.
• Actively participate in relevant online communities and forums to build a positive brand presence.

Analytics, Course Correction, & Brand Score Improvement

• Monitor and analyze social media, performance of digital marketing efforts on daily basis.
• Provide regular reports with insights and recommendations for optimization.
• Implement course correction strategies based on data insights to improve brand performance.
• Continuously assess and enhance brand scores through targeted marketing initiatives.

Agency Management

• Collaborate with external agencies for advertising, content creation, and other marketing initiatives.
• Ensure agencies adhere to timelines, budgets, and deliver high-quality work.

Essential Skills required in Candidate (Functional)

• Bachelor's degree in Marketing, Communication, or a related field.
• Proven 2 - 4 years of experience as a Social Media Manager or Digital Marketing Specialist or Performance Marketing Specialist preferably in B2B logistics.
• Social Media Management: In-depth knowledge of major social media platforms (e.g., LinkedIn, Twitter, Facebook) with the ability to develop and execute effective strategies for brand presence, engagement, Social Listening and lead generation.
• Performance Marketing: Expertise in performance marketing channels, including paid advertising (Google Ads, LinkedIn Ads, etc.), with a focus on optimizing ROI, conversion rates, and cost-effectiveness.
• SEO and SEM: Proficient understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve online visibility, drive organic traffic, and enhance search engine rankings.
• Content Marketing: Strong understanding of content marketing principles, including content creation, distribution, and promotion to build brand authority and engage the target audience.
• Data Analytics: Proficiency in utilizing analytics tools (e.g., Google Analytics) to measure and analyze the performance of digital marketing campaigns, extracting actionable insights for continuous improvement.
• AI Tools Integration: Familiarity with AI tools and their integration into digital marketing strategies for personalization, automation, and enhanced decision-making.
• Email Marketing: Expertise in email marketing, including segmentation, A/B testing, and campaign optimization to drive engagement and nurture leads.
• Community Engagement: Experience in building and nurturing online communities, forums, and relationships with influencers to expand brand reach and foster a positive brand image.
• Agency Collaboration: Ability to effectively collaborate with external agencies for advertising, content creation, and other marketing initiatives, ensuring alignment with organizational goals.
• Integrated Marketing: Understanding of integrated marketing approaches, ensuring a cohesive brand presence across various channels and alignment with overall marketing and business objectives.
• Brand Management: Expertise in maintaining brand consistency and reputation, understanding the nuances of brand management within the context of the logistics and B2B sectors.
• Mobile Marketing: Awareness of mobile marketing strategies, considering the increasing prevalence of mobile devices in accessing digital content.
• Multimedia Content Creation: Capability to oversee the creation of multimedia content, including graphics, videos, and other visual elements, to enhance the overall impact of digital marketing campaigns.
• Legal and Ethical Compliance: Knowledge of legal and ethical considerations in digital marketing practices, ensuring compliance with regulations and maintaining ethical standards.
• Continuous Learning: Commitment to continuous learning and staying updated on emerging trends, technologies, and best practices in the field of digital marketing.

Essential Skills required in Candidate (Behavioural Skills)

• Strategic Thinker: Ability to think strategically and align digital marketing efforts with overall business goals, demonstrating a clear understanding of the organization's vision and mission.
• Analytical Mindset: Strong analytical skills to interpret data, analyze performance metrics, and make data-driven decisions for optimizing digital marketing strategies.
• Adaptability: Flexibility to adapt to evolving industry trends, technological advancements, and changes in the digital marketing landscape.
• Creativity: Creative thinking to develop engaging content and innovative marketing campaigns that stand out in a competitive market.
• Collaborative Approach: Collaborative mindset with the ability to work effectively across teams, fostering cooperation between marketing, design, and other relevant departments.
• Effective Communication: Excellent written and verbal communication skills to convey ideas clearly, engage the audience, and maintain consistent messaging across various channels.
• Problem-Solving Skills: Strong problem-solving abilities to address challenges and proactively implement solutions, ensuring the smooth execution of digital marketing initiatives.
• Results-Driven: Results-oriented mindset with a focus on achieving key performance indicators and delivering measurable impact through digital marketing efforts.
• Leadership Qualities: Leadership qualities to guide and inspire a team, driving motivation and collaboration toward common marketing objectives.
• Attention to Detail: Detail-oriented approach to ensure accuracy in content creation, campaign execution, and performance analysis.
• Customer-Centric Focus: Customer-centric mindset, understanding the target audience and tailoring digital marketing strategies to meet customer needs and expectations.
• Time Management: Efficient time management skills to handle multiple tasks, meet deadlines, and ensure the timely execution of marketing campaigns.
• Continuous Learner: Proactive commitment to ongoing learning and staying updated on the latest trends, tools, and technologies in digital marketing and social media management.
• Initiative and Ownership: Willingness to take initiative, assume ownership of projects, and drive campaigns independently while being accountable for results.
• Ethical Conduct: Adherence to ethical standards in digital marketing practices, ensuring transparency, honesty, and integrity in all interactions.
• Risk-Taking Capability: Willingness to take calculated risks, experiment with new ideas, and embrace innovation in the pursuit of marketing excellence.

Preferred candidate profile

Perks and benefits