Tata Consumer Product - Senior Key Account Manager - Modern Trade (5-8 yrs)

Key Deliverables in this role:

Account Management:

- Develop and maintain strong relationships with key stakeholders at Reliance Retail for foods category

- Serve as the primary point of contact for all business-related discussions with Reliance.

- Understand Reliance's business model, goals, and category requirements to align strategies effectively.

- Sales and Revenue Growth

- Drive sales growth and achieve revenue targets for products listed with Reliance in foods category

- Identify and capitalize on opportunities for category expansion and increased product penetration.

- Develop and execute joint business plans (JBP) to ensure long-term growth

- Negotiations and Agreements

- Lead annual negotiations on pricing, margins, and trade terms with Reliance.

- Ensure compliance with agreed-upon terms and resolve disputes amicably.

- Manage promotional budgets and ensure ROI from marketing activities within Reliance stores.

Operational Excellence:

- Monitor stock levels and ensure product availability across Reliance outlets.

- Collaborate with supply chain and operations teams to minimize stockouts and overstock situations.

- Coordinate with the merchandising team to maintain product visibility and effective in-store execution

Market and Competitor Analysis;

- Track and analyze sales performance, identifying areas for improvement.

- Monitor competitor activities and market trends to suggest proactive measures.

- Provide data-driven insights to management to inform decision-making

Promotions and Activations:

- Plan and execute category-specific promotions, offers, and in-store activations.

- Evaluate the performance of promotional activities and refine strategies for better outcomes.

Critical success factors for the Role:

- Bachelor's degree in Business Administration, Sales, or a related field (MBA preferred).

- 3-5 years of experience in key account management, preferably in modern trade.

- Strong understanding of modern trade operations and retail dynamics.

- Proven experience working with large retail chains, especially Reliance, is a plus.

- Excellent negotiation, communication, and relationship-building skills.

Desirable success factors for the Role:

- Understanding of data analysis and management

- Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions.

- Good communication skills and stakeholder management capabilities

- Familiarity with the consumer goods industry and an understanding of its challenges and opportunities