We are looking for a versatile and experienced Senior Digital Marketing Executive with a strong foundation in SEO, social media marketing, email marketing, and performance marketing. The ideal candidate will have over 3 years of experience in digital marketing, possessing the ability to develop comprehensive strategies that blend various digital marketing disciplines.
Key Responsibilities:
Develop and execute holistic digital marketing strategies that encompass SEO, social media, email, and performance marketing.
Conduct thorough keyword research and competitive analysis to inform content strategies.
Create, manage, and optimize paid and organic social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter.
Oversee the creation and distribution of engaging content that aligns with brand voice and strategy.
Monitor and analyze digital marketing metrics using tools such as Google Analytics, SEMrush, and social media analytics.
Develop and manage email marketing campaigns to nurture leads and engage existing customers.
Utilize performance marketing strategies to maximize ROI and conversion rates across all digital channels.
Collaborate with internal teams, including content creators and designers, to ensure cohesive marketing efforts.
Stay up-to-date with the latest digital marketing trends, tools, and technologies to ensure the company remains competitive.
Requirements:
Bachelor s degree in Marketing, Communications, or a related field.
3+ years of experience in digital marketing, with a focus on SEO, social media, email marketing, and performance marketing.
Strong analytical skills and experience with digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot).
Proven track record of developing and executing successful digital marketing campaigns.
Excellent communication, organizational, and project management skills.
Ability to think strategically and execute methodically.
Preferred Skills:
Experience with A/B testing and conversion rate optimization.
MBA in Marketing.
Familiarity with content management systems (CMS) such as WordPress.
Certifications in Google Analytics, Google Ads, or HubSpot.