Marketing Manager - Cleaning & Hygiene Product Industry (8-15 yrs)

The position of Sector Marketing Manager in the Cleaning and Hygiene Product Industry will have a broad scope across all verticals in Hospitality and Building Care. Here's a detailed breakdown of the responsibilities and qualifications for this role:

Role Description:

Market Research & Analysis:

- Conduct comprehensive market research to understand industry trends and customer preferences.

- Estimate market size and identify key competitors in the cleaning and hygiene product sector.

- Analyze market share dynamics, track competitive behavior, and stay updated on emerging industry trends.

Data-Driven Strategy:

- Use data-driven insights to forecast upcoming market trends and customer behavior.

- Develop strategies based on market analysis to guide business decisions and align with organizational objectives.

Cross-Functional Collaboration:

- Work closely with various internal teams, including R&D and product portfolio teams, to foster innovation.

- Collaborate with the commercialization team to track product performance and ensure new solutions exceed performance benchmarks.

Strategic Decision-Making:

- Actively engage with stakeholders to validate research findings and ensure they align with the company's long-term goals.

- Ideate and implement innovative solutions that address market needs, shaping the future landscape of the cleaning and hygiene industry.

Qualification & Experience:

Educational Background: Engineering Graduate with a Postgraduate Degree in Marketing Management.

Industry Experience:

- Experience working in a market research organization at the national level.

- Demonstrated ability to design and implement strategic plans that transformed market dynamics in the cleaning and hygiene product industry.

Key Skills:

- Strong analytical skills for market research and data analysis.

- Proven ability to work cross-functionally, collaborate with various teams, and implement innovative solutions.

- Experience in strategic planning and commercialization, ensuring product success in the marketplace.