Social Media Executive

What does a Social Media Executive do?

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

• Set up and optimize company pages within each platform to increase the visibility of company s social content

• Moderate all user-generated content in line with the moderation policy for each community

• Create editorial calendars and syndication schedules

• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

• Proven working experience in social media marketing or as a Digital Media Specialist

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

• Demonstrable social networking experience and social analytics tools knowledge

• Adequate knowledge of web design, web development, CRO and SEO

• Knowledge of online marketing and good understanding of major marketing channels

• Positive attitude, detail and customer oriented with ability to work with multiple accounts and organizational ability

• Fluency in English

• Should understand Communications, Branding, Marketing, Business, New Media or Public Relations

• Should be able to dissect existing campaigns and present analytical proof

• Should be well versed with MS word, Power-point and Excel

• Knows how to use Google Analytics

• Knows in and out of FB Page and Business Ad Manager

• Ability to understand SEO & Traffic Reports of SEMRush, Moz , Ahref.

• Brownie points for other tools you are well versed with
  eg, Adobe Illustrator, Photoshop etc