Senior Product Manager - PLG

Join Signeasy and contribute to a paperless world
Signeasy is a leading eSignature and contract management platform for signing, sending, and managing critical business documents. 48, 000 companies in over 100 countries use Signeasy to simplify paperwork and increase efficiency across departments like Sales, HR, Finance, Operations, etc. Signeasy is a recommended ISV partner in the Google Workspace Ecosystem for 2022-2023 and integrates seamlessly with Microsoft 365, Hubspot, Dropbox, and Box. Signeasy is highly rated on customer satisfaction and product innovation by independent software review sites and industry analysts, and its mobile apps consistently rank among the top 100 business apps on App Stores.

To know more, visit www. signeasy. com

Role Overview: As the Senior Product Manager - PLG at Signeasy, you will be at the forefront of driving user acquisition, engagement, and retention through a product-centric approach. You will be responsible for building and optimizing the user journey, ensuring that every interaction with our product contributes to growth. Reporting directly to the Head of Product, you will collaborate with cross-functional teams to create strategies that leverage the product as the primary driver of growth.

Key Responsibilities:

• PLG Strategy: Develop and execute a product-led growth strategy that drives user acquisition, activation, and retention. Identify and leverage key growth levers within the product experience.

• User Journey Optimization: Analyze and optimize every user journey stage, from onboarding to activation to long-term engagement. Implement changes that reduce friction, increase conversion rates, and enhance user satisfaction.

• Data-Driven Insights: Utilize data and analytics to identify growth opportunities and measure the impact of product changes. Conduct A/B testing, cohort analysis, and other experiments to validate hypotheses and refine strategies.

• Cross-Functional Collaboration: Work closely with engineering, design, marketing, success, and sales teams to ensure seamless execution of PLG initiatives. Align growth objectives with overall business goals.

• Customer Feedback & Insights: Engage with users to gather insights and feedback. Use this information to refine the product experience and inform growth strategies.

• Adoption & Engagement: Own feature adoption, influence engagement with life-cycle emailers, and influence cross-platform adoption (integration/mobile) to influence conversion and retention.

• Retention & Monetization: Develop strategies to improve customer retention and increase lifetime value. Identify opportunities for upsell, cross-sell, and monetization within the product.

• Metrics & Reporting: Define and track key performance indicators (KPIs) for product-led growth initiatives. Provide regular updates to stakeholders on the success of growth efforts.

• Leadership & Mentorship: Mentor and guide junior product managers, data team, and other team members. Foster a culture of experimentation, learning, and continuous improvement.

Qualifications:

• Experience: 5+ years of product management or equivalent experience, focusing on product-led growth. 8-10 years of overall experience in IT. Experience in a SaaS environment is highly preferred.

• PLG Expertise: Deep understanding of product-led growth principles and tactics. Proven track record of driving growth through a product-centric approach.

• Experimental Mindset: Proven ability to design, execute, and iterate on experiments, using data-driven insights to drive product growth and innovation.

• Technical Acumen: Strong understanding of web and mobile technologies, with the ability to work closely with engineering teams. Experience with analytics and growth tools like Mixpanel, Amplitude, or similar.

• Analytical Skills: Excellent ability to analyze data, identify trends, and make data-driven decisions. Experience with A/B testing, cohort analysis, and other growth experimentation methods.

• User-Centric Mindset: Passionate about understanding and solving user problems. Ability to translate user needs into actionable product features that drive growth.

• Communication Skills: Strong verbal and written communication skills. Clearly articulate growth strategies and product vision to technical and non-technical stakeholders.

Why work with Signeasy:
Signeasy values Respect, Integrity, Growth, Honesty, and Trust. We operate as a smaller, close-knit, and nimble team. We are opinionated but collaborative. We disagree but commit to a mutual decision. We are modern but do not follow trends blindly. We are easy to work with, but we believe in having difficult conversations. We ask many questions but try to experiment and fail fast. We are deeply empathetic towards our customers, our colleagues, and ourselves. We are the EasyTribe, and we highly recommend you ask enough questions about our culture and see if there is a job-human connection that can make this a fascinating experience for you and us at Signeasy.

Our people are our most significant assets. You will be working alongside some of the smartest, most humble people across the globe who come from diverse backgrounds and have unparalleled experiences. We are a remote-friendly organization that believes in hybrid workplace flexibility, a mix of in-person collaboration at the office, and focused work from home.

Meet Signeasy's leadership and core team: https://rb. gy/ftyfkw
Read our origin story: https://rb. gy/azsda0
Take a peek at Signeasy's culture: https://rb. gy/nvra6o/
Learn more about growth at Signeasy: https://signeasy. com/jobs/

Signeasy is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.