SIB Infotech - Specialist - Google Ads (3-4 yrs)

Google Ads Specialist

Key Responsibilities:

- Develop and implement comprehensive Google Ads strategies aligned with overall marketing goals.

- Conduct in-depth keyword research and competitor analysis to identify optimal targeting opportunities.

- Create, manage, and optimize Google Ads campaigns across different platforms (Search, Display, Video).

- Continuously monitor and analyze campaign performance metrics (clicks, impressions, CTR, conversions, ROI).

- Utilize data-driven insights to optimize campaigns for better performance and cost-efficiency.

- Stay updated on the latest Google Ads features, best practices, and industry trends.

- Collaborate with cross-functional teams (marketing, sales, development) to ensure effective campaign execution.

- Provide regular reports on campaign performance and recommendations for improvement.

Required Skills and Experience:

- 3-4 years of hands-on experience managing Google Ads campaigns.

- Proven track record of achieving positive ROI through Google Ads optimization.

- Strong understanding of Google Ads platforms and features (Search, Display, Video).

- Proficiency in keyword research, bid management, and ad copywriting.

- Excellent data analysis and reporting skills.

- Ability to work independently and as part of a team.

- Strong problem-solving and analytical skills.

- Passion for digital marketing and staying up-to-date with industry trends.

Preferred Qualifications:

- Google Ads Certification.

- Experience with Google Analytics and other digital marketing tools.

- Knowledge of A/B testing and conversion rate optimization (CRO).

- Experience in e-commerce or lead generation industries.