Manager - Performance Marketing - BFS (2-4 yrs)

Manager - Performance Marketing

Responsibilities :

- Plan, execute, and monitor App campaigns on Facebook, Google, and Affiliates with a focus on driving app installations, Leads and Conversions (paid subscriptions)

- Analyze daily reports and metrics such as CPM, CPC, CTR, CPL, and CPA to identify areas for campaign optimization

- Collaborate with direct and cross-functional teams to implement strategies for improving campaign performance

- Work closely with the content team to develop thoughtful and engaging content that resonates with the target audience

- Contribute to the creation of creative ads that drive conversions and effectively communicate Teji Mandi's value proposition

- Identify trends, insights, and areas for improvement based on the data analysis

- Generate regular reports to communicate campaign performance and key findings to the marketing team and management