Knowledge of SEO (On Page & Off Page), SEM, Google Analytics, Google Webmaster Tools, Google Ad words etc
Develop and implement SEO strategy including identifying keywords, Title Tag Optimization, Meta Tag optimization, Content optimization, W3c validation, Image & hyperlink optimization
Analyze search traffic, making recommendations to increase conversions and overall site improvement and monitor site performance for potential errors which could impact search ranking
Planning, managing and engaging Social Media channels, including Twitter, Google Plus and Facebook campaigns
Research, Understand, and Stay up-to-date on the Latest Search Engine Algorithms, Rules, Techniques and Trends