We are seeking an analytical and strategic SEO Analyst to join our digital marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to improve website ranking and drive organic traffic.
Responsibilities and Skills:
Researching keywords and implementing these effectively in content
Analyzing the content structure and optimizing it with the proper keywords
Develop and implement effective SEO strategies to improve organic search rankings
Driving traffic to a website using effective SEO techniques and analyzing the quality of the traffic
Tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics
Conduct technical SEO audits to identify and resolve issues such as crawl errors, broken links, and duplicate content
Conduct competitive analysis to identify SEO strategies used by competitors and identify opportunities for improvement
Must knowledge on GTM tool setup and events tracking
Implement schema markup and structured data to improve search engine understanding
Up-to-date knowledge of the latest SEO trends, algorithm updates, and industry news
Proficiency in using SEO paid tools are as; SEMrush, Uber suggest and similar tools
Generate SEO reports and provide actionable recommendations for improvement