Hero Housing Finance - Senior Manager - Product & Marketing (7-12 yrs)

Data Analytics and Process Optimization

- Leverage analytics for strategic insights in process enhancement, risk assessment, campaign optimization, and product relevance

- Establish efficient tracking and process monitoring to manage bottlenecks and facilitate data-driven decision making

- Support implementation of systems for improved booking process

Strategic Projects

- Lead strategic projects such as new collaboration & alliances, evaluate digital initiatives etc. such as ULI integration, etc.

- Cross-functional Collaboration and Process Excellence

- Coordinate with cross-functional teams and external stakeholders for developing Customer journey/SOP, documentation, policy and internal processes for change management & process excellence (SOPs updated for the entire LOS journey- right from sourcing till PDD knock-offs in the system, E-sign SOP, Account aggregator SOP)

- Regularly review to ensure adherence to SOP

- Collaborate with business, risk, and policy teams to identify market trends, potential risks, and competitive strategies

- Regulatory Compliance and Sales enablement

- Assist concerned stakeholders in update/ reviewing regulatory requirements wrt customer documentation & website

- Product related statutory/ regulatory/ audit points closure

- Provide training and support to the sales team to equip them with the necessary knowledge and tools for effective sales(Product/Policy calls happen on a monthly basis)

Marketing Strategy and Execution

- Develop and implement comprehensive digital marketing strategies across LinkedIn, social media platforms (Meta-Facebook & Instagram), and the company website

- Set and achieve measurable goals for engagement, reach, and conversion rates across all digital channels; Increase followership:

- Collaborate with product and sales teams to create compelling marketing messages and materials

- Develop a content calendar and strategy for all marketing channels & website, ensuring consistent and high-quality content production

- Drive website content updates and ensure all information is current and accurate; work with concerned stakeholders for improving UI/UX of the website, review content on website from customer experience & SEO perspective (improve organic search rankings and website traffic)

- Internal Communications and Employee Engagement

- Assist concerned stakeholders to plan and execute regular townhalls to foster company-wide communication and alignment

- Assist concerned stakeholders to develop and implement internal communication strategies to keep employees informed and engaged

- Create and distribute regular internal newsletters, updates, and other communication materials

- Assist in measure and improve employee engagement through internal communications initiatives