Puretech - Senior Data Analyst (2-4 yrs)

About The Job:

Position: Senior Data Analyst

Years of Exp: 2-3 years

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Job Overview: We are seeking a skilled and analytical Data Analytics Specialist to join our team. This role requires a dynamic individual who will leverage data science, data modeling, and data analytics expertise to support data-driven decisions across the organization. You will be responsible for analyzing complex datasets, developing data models, and creating visualizations that provide actionable insights. The ideal candidate has a strong foundation in R or Python, experience in hypothesis-driven analysis, and a passion for improving conversion rates through data-informed strategies.

Key Responsibilities

Data Modeling & Analytics:

- Develop, maintain, and enhance data models to support various business functions.

- Conduct exploratory data analysis using R or Python to uncover trends, patterns, and insights.

- Perform hypothesis-driven analysis to inform conversion rate optimization (CRO) strategies.

Data Science & Statistical Analysis

- Apply statistical methods and machine learning techniques to predict trends and drive strategic decisions.

- Perform A/B testing, hypothesis generation, and multivariate testing to identify opportunities for optimization.

- Build and validate predictive models to support customer engagement, retention, and conversion.

Data Visualization & Reporting:

- Create clear, compelling data visualizations that effectively communicate insights to stakeholders.

- Develop dashboards and reports that highlight key performance indicators, trends, and data-driven insights.

- Collaborate with business units to translate data findings into actionable recommendations.

Technical Skills:

- Proficiency in R or Python for data analysis, modeling, and statistical testing.

- Strong data visualization skills (e., Tableau, Power BI, or similar tools).

- Experience with SQL for data extraction and manipulation.

Experience:

- 2-4 years in data analytics, data science, or a similar role, preferably in a data-driven marketing or CRO-focused environment.

- Solid understanding of data modeling, hypothesis testing, and statistical analysis.

Soft Skills:

- Excellent analytical thinking and problem-solving skills.

- Effective communication skills with the ability to explain complex concepts to non-technical stakeholders.

- Detail-oriented with a commitment to data accuracy and quality.

Preferred Skills:

- Experience with A/B testing and familiarity with CRO methodologies.

- Knowledge of data processing and pipeline management tools.

- Familiarity with data architecture and ETL processes.

Qualifications:

Education: Bachelor's or master's degree in data science, Statistics, Mathematics, Economics, Computer Science, or a related field