Brand Manager - FMCG (5-8 yrs)

Job Title: Brand Manager

Location: Chennai, India

Role Overview:

- The Brand Manager will lead the strategic planning and execution of marketing initiatives to establish a strong brand presence, drive product growth, and enhance customer engagement. The role requires a balance of creativity, strategic thinking, and analytical skills to position the brand competitively and achieve business objectives.

Key Responsibilities:

1. Brand Strategy & Positioning:

- Develop and implement a comprehensive brand strategy to enhance market presence and consumer preference.

- Define brand positioning, messaging, and identity to resonate with target consumers.

- Lead campaigns to build a strong emotional connection with the audience.

2. Product Innovation & Management:

- Collaborate with the R&D and product teams to identify and launch new products based on market demand and trends.

- Oversee packaging design, product pricing, and promotional activities to ensure consistency with the brand's image.

- Monitor product performance and identify areas for improvement or innovation.

3. Marketing & Campaign Management:

- Plan and execute marketing campaigns across multiple channels, including digital, print, retail, and events.

- Manage partnerships with creative agencies for content creation, advertising, and brand storytelling.

- Leverage social media and influencer marketing to increase brand awareness and engagement.

4. Market Analysis & Insights:

- Conduct market research to understand consumer preferences, industry trends, and competitor strategies.

- Use data-driven insights to refine marketing strategies and identify growth opportunities.

- Monitor brand performance metrics, including market share, sales, and customer feedback.

5. Retail & Channel Support:

- Work closely with sales and distribution teams to ensure consistent brand representation across all channels.

- Develop point-of-sale materials, in-store branding, and promotional strategies to drive sales at retail outlets.

- Build partnerships with key retailers to strengthen the brand's presence in the market.

Qualifications:

- Education: Bachelor's degree in Marketing, Business, or related field. MBA preferred.

- Experience: 5-8 years of experience in brand management or marketing, preferably in the food or FMCG sector.

Skills:

- Expertise in brand strategy, campaign management, and consumer insights.

- Strong understanding of food market trends and consumer behavior.

- Proficiency in digital marketing and social media management.

- Excellent communication, leadership, and project management skills.

Key Competencies:

- Strategic Thinking: Ability to align brand initiatives with business goals and market opportunities.

- Creativity: Innovating impactful campaigns and product ideas that connect with consumers.

- Analytical Skills: Data-driven approach to tracking and improving brand performance.

- Collaboration: Working effectively across teams, including sales, R&D, and marketing.

- Customer Focus: Deep understanding of consumer needs and preferences in the food industry.