Digital Marketing Specialist

About the Role:

As a Digital Marketing Specialist focused on organic growth, you will be responsible for driving brand visibility, audience engagement, and lead generation without relying on paid campaigns. You will leverage your expertise in SEO, LinkedIn-based outreach, content creation, and graphic design to attract and engage audiences organically.

Key Responsibilities:

1. SEO Optimization:

Perform comprehensive keyword research to identify opportunities for organic growth.

Optimize website content, structure, and meta data for search engine visibility.

Monitor and improve page performance using tools like Google Analytics, Google Search Console, and SEMrush.

Implement link-building strategies and content syndication to enhance domain authority.

2. LinkedIn Organic Lead Generation:

Build and optimize LinkedIn profiles and company pages to attract potential leads.

Conduct outreach and engagement using LinkedIn Sales Navigator and organic messaging techniques.

Engage with communities and groups on LinkedIn to expand the network and showcase thought leadership.

Track performance and adjust strategies based on engagement metrics.

3. Content Creation:

Develop engaging, value-driven blog posts, articles, case studies, and social media content.

Craft well-researched and actionable long-form content pieces for audience education and engagement.

Maintain a consistent content calendar aligned with business goals and audience needs.

Optimize content for SEO and repurpose it for various platforms like LinkedIn and blogs.

4. Graphic Design for Organic Engagement:

Create attention-grabbing visuals, infographics, and banners using Canva or Adobe tools.

Design shareable social media content that aligns with the brand's voice and values.

Develop templates for consistency in branding across platforms.

5. Analytics and Reporting:

Monitor the performance of organic campaigns using tools like Google Analytics, LinkedIn Insights, and SEMrush.

Provide regular reports with actionable insights to improve organic strategies.

6. Collaboration and Strategy:

Brainstorm innovative approaches to increase organic reach and lead generation.

Stay updated with trends in organic marketing and implement best practices.

Basic Requirements:

• Masters degree in Marketing, Communications, or a related field.
• 2-5 years of experience in digital marketing with a focus on organic strategies.
• Expertise in SEO tools (Google Analytics, SEMrush, GSC).
• Proven track record of generating leads organically on LinkedIn.
• Excellent content writing and editing skills.
• Graphic design skills with experience in tools like Canva or Adobe Creative Suite.

Preferred Qualifications:

• Knowledge of CMS like WordPress for content management.
• Familiarity with organic growth tactics for B2B audiences.

Key Attributes:

• Strategic thinker with a focus on organic growth methods.
• Detail-oriented and skilled at multi-tasking.
• Strong communication and storytelling abilities.
• Proactive learner, staying updated with trends in organic marketing.