LNW Gaming - Manager - Mobile User Acquisition (2-5 yrs)

Position Summary

Description:

- As a UA Manager at SciPlay, you will be responsible for overseeing and executing the user acquisition strategies for our portfolio of games. You will work closely with cross-functional teams, including marketing, analytics, product, and creative teams, to drive UA efforts and maximize user growth and engagement across various platforms.

Key Responsibilities:

- Plan and execute UA strategies to drive installs, engagement, and revenue growth for SciPlay's games in international markets.

- Perform daily analysis and optimize campaigns across multiple digital channels, including social media, ad networks, search, and other acquisition channels, aligned with KPI targets.

- Collaborate with creative and game teams monthly to design various ad creatives and promotional materials tailored for different regions to improve performance.

- Collaborate with different game teams to identify opportunities and plan localized offers for these markets.

- Identify user acquisition opportunities, trends, and adopt industry best practices in global markets to stay ahead of the competition.

- Be proactive and provide recommendations for new sources or different UA strategies, including strategies for profitability, aiming for teams growth.

- Manage relationships with external partners to leverage their overall expertise and expand our UA efforts.

- Provide and present regular reports and presentations on UA performance and insights to stakeholders and management, focusing on activity trends and performance.

- Participate in monthly strategic budget planning for the activities managed.

- Stay up-to-date with the latest developments in the mobile gaming and digital marketing industries in

international markets.

Requirements:

- Experience: Minimum of 2 years in mobile user acquisition for apps in international markets

(mandatory). Experience in gaming is highly advantageous.

- Strong knowledge of performance marketing, digital advertising, and best practices in user

acquisition, with the ability to interpret data to drive marketing decisions.

- Experience with data analytics tools such as Tableau.

- Proficiency in using mobile measurement platforms (e.g., Adjust, AppsFlyer) and ad networks (e.g., Facebook Ads, Google Ads, TikTok).

- Excellent project management, communication, and interpersonal skills.

- Ability to thrive in a fast-paced, collaborative environment and adapt to changing priorities.

- Passion for gaming and a commitment to staying updated with industry trends.

- Strong analytical and critical thinking skills.

- Fluent in English, both verbal and written (mandatory).