Director - Social Media - EdTech (8-15 yrs)

Job Overview:

- We are seeking an innovative and experienced Social Media Director to lead the development and execution of our social media strategy.

- As a key player in our edtech company's growth, you will oversee the creation of impactful campaigns, engage diverse audiences, and build a strong online presence to drive brand awareness, user engagement, and lead generation.

Key Responsibilities:

Strategy Development:

- Design and implement a comprehensive social media strategy aligned with the company's objectives, targeting students, educators, parents, and institutions.

- Stay ahead of social media trends and identify new opportunities to grow the brand's presence and reach.

Content and Campaign Management:

- Oversee the creation of engaging, educational, and brand-appropriate content (text, images, videos, and infographics).

- Plan, execute, and analyze multi-platform campaigns to drive engagement, traffic, and conversions.

- Ensure consistent messaging and tone of voice across all platforms.

Team Leadership and Collaboration:

- Lead and mentor a team of social media managers, content creators, and designers.

- Collaborate with marketing, product, and sales teams to align social media efforts with broader business goals.

- Partner with influencers, educators, and thought leaders to amplify reach and impact.

Analytics and Performance Tracking:

- Monitor social media metrics and analyze performance against KPIs (e.g., engagement rate, follower growth, lead conversions).

- Provide actionable insights and recommendations to optimize strategies.

- Prepare and present regular reports to stakeholders.

Community Engagement:

- Foster an active and engaged online community through timely responses to comments, messages, and reviews.

- Implement strategies to handle crisis communication or negative feedback professionally.

- Advertising and Budget Management

- Manage paid social media campaigns to achieve maximum ROI.

- Allocate and monitor budgets for social media initiatives effectively.

Qualifications:

Experience:

- 5+ years of experience in social media management, with at least 2 years in a leadership role.

- Proven track record of driving growth and engagement on major platforms (e.g., Instagram, LinkedIn, YouTube, Twitter, Facebook).

- Experience in the edtech , Fintech, ecommerce, or education sector is highly desirable.

Skills:

- Strong understanding of social media platforms, algorithms, and trends.

- Proficiency in tools like Hootsuite, Buffer, Sprout Social, or similar.

- Excellent storytelling, writing, and editing skills.

- Analytical mindset with experience using tools like Google Analytics and social media analytics platforms.

- Ability to lead cross-functional teams and manage multiple projects simultaneously.

Education: Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).