Manager - Marketing (5-7 yrs)

Job Overview:

- The Marketing Manager will lead strategic planning, execution, and oversight of marketing initiatives to drive brand awareness, customer engagement, and business growth.

This Role:

- Involves managing both digital and traditional marketing channels, developing creative campaigns, and collaborating with cross-functional teams to ensure cohesive and impactful messaging.

- The ideal candidate should have a strong marketing background, excellent communication skills, and the ability to translate analytics into actionable strategies.

Key Responsibilities:

Marketing Strategy and Planning:

- Develop and implement comprehensive marketing plans aligned with the company's overall business objectives.

- Identify target audiences and create effective positioning and messaging strategies to resonate with them.

- Set marketing goals and KPIs to measure the effectiveness of campaigns and track the return on investment (ROI).

Campaign Development and Execution:

- Plan, design, and execute marketing campaigns across digital and traditional channels, including social media, email, content marketing, SEO, paid advertising, and offline events.

- Coordinate with creative teams to produce engaging content, visuals, and advertising materials that align with brand guidelines.

- Leverage A/B testing, user data, and analytics to optimize campaign performance and make data-driven decisions.

Brand Management:

- Maintain and strengthen the brand identity across all marketing channels and materials, ensuring consistency in messaging and visuals.

- Develop brand positioning strategies and work on campaigns to enhance brand loyalty and customer engagement.

- Conduct competitor analysis to identify brand differentiation opportunities and stay competitive in the market.

Digital Marketing Management:

- Oversee digital marketing strategies, including SEO, SEM, social media, content marketing, and email marketing.

- Monitor and analyze website and campaign performance using analytics tools like Google Analytics, providing insights and recommendations for improvements.

- Manage online advertising budgets and optimize spend to maximize ROI.

- Market Research and Analysis: Conduct market research to stay informed about industry trends, customer needs, and competitor activities.

- Collect and analyze data from various sources to understand market dynamics and identify new growth opportunities.

- Create and present regular reports summarizing campaign performance, market insights, and recommendations.

Budget Management:

- Develop and manage the marketing budget, ensuring all expenditures align with the company's financial goals.

- Optimize spending across different channels to maximize campaign effectiveness and efficiency.

- Report on budget performance and adjust strategies as necessary to remain within budget constraints.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

- 5+ years of experience in marketing, with proven expertise in digital marketing, branding, and campaign management.

- Strong understanding of marketing analytics, digital marketing tools (Google Analytics, SEMRush), and CRM platforms.

- Excellent communication, project management, and leadership skills.

- Creative thinker with a data-driven approach to decision-making.

- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.