Digital Marketing Manager

We are looking for a skilled Digital Marketing Officer with 5 to 8 years of experience in the study abroad industry. The ideal candidate should have expertise in SEO, social media marketing, paid advertising, content marketing, and lead generation to drive student inquiries and conversions.

Key Responsibilities:

• Digital Strategy & Execution
• Develop and implement a comprehensive digital marketing strategy to increase brand awareness and student enrollments.
• Plan and execute SEO/SEM, PPC (Google Ads, Facebook Ads, LinkedIn Ads), email marketing, and social media campaigns.
• Monitor and optimize digital marketing campaigns for ROI and lead generation.
• Social Media & Content Marketing
• Manage and grow social media platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter) to engage with potential students.
• Develop and publish engaging content (blogs, videos, webinars, testimonials) to attract and educate prospective students.
• Collaborate with designers and content writers for high-quality creatives and copy.
• Lead Generation & Conversion Optimization
• Create and manage landing pages, lead magnets, and email drip campaigns for nurturing leads.
• Track and analyze lead performance, improve conversion rates, and ensure effective follow-ups.
• Work closely with the sales/admissions team to align marketing efforts with enrollment goals.
• SEO & Website Management
• Optimize the company website for SEO, page speed, and user experience to improve organic traffic.
• Conduct keyword research, backlink building, and technical SEO audits.
• Track website performance using Google Analytics, Search Console, and other tools.
• Paid Advertising & Budget Management
• Plan and execute Google Ads (Search, Display, YouTube), Facebook & Instagram Ads, LinkedIn Ads, etc.
• Market Research & Competitor Analysis
• Keep up with trends in digital marketing and the study abroad industry.
• Analyze competitor marketing strategies and propose improvements.

Requirements:

• 5 to 8 years of experience in digital marketing, preferably in the study abroad, education consultancy, or EdTech sector.
• Strong knowledge of SEO, PPC, Google Ads, Facebook Ads, social media marketing, and email marketing.
• Excellent copywriting, content marketing, and storytelling skills.
• Hands-on experience in lead generation and marketing automation.
• Strong analytical skills to measure campaign effectiveness and optimize performance.
• Ability to work independently and collaborate with the admissions team.

Salary & Benefits:

• Competitive salary (based on experience).
• Performance-based incentives.
• Career growth opportunities in the international education sector.
• Flexible work environment.