Senior Analyst - MCI

We are seeking a highly-skilled and experienced digital marketing business analyst to liaison with Marketing Cloud Architect to join our team Marketing Automation team who works closely with brand teams; understands various data sources, adept in building data ingestion pipelines, skilled in designing future proof data models that can serve as a basis for data visualization and insights.

• Help internal customers to identify key metrics to support business goals, and how to gather the data supporting those metrics
• Architect and design salesforce solutions using Marketing Cloud Intelligence (Dataroma) while maintaining scalable and efficient solutions for business needs
• Liaise with cross-functional teams, feasibility check in MCI, and develop new reporting capabilities while overseeing build of new optimization reports.
• Deep functional knowledge of omni-channel marketing strategies and ability to consult partners in driving brand marketing strategies, running data driven analytics and generating insightsProvide requirements for visualizations to data analysts for them build reports and dashboards that best present the key metrics
• Based on experiences in developing strategies, develop best practices and processes for metrics, data management, and/or data visualization where possible; continuously stay up-to-date on Salesforce releases and updates
• Be able to manage direct and indirect reports as needed, working in a matrixed global organization.

• Minimum of 4-6 years of business experience in analytics, consulting and/or enterprise software experience is required, including demonstrated ability of stakeholder management
• Minimum of 2+ years experience in working with healthcare domain and specific to digital marketing analytics
• Deep understanding of marketing channels, tactics, personalization, measuring campaign health & sharing insights for optimization
• Well-developed analytical skills, strong problem-solving and demonstrated ability to think strategically and objectively.
• Ability to work independently, strong presentation skills, communicate effectively, and a desire to develop new solutions

• 50% - Direct internal customers interaction, gathering requirements, communicating progress, and providing deliverables
• 25% - Supporting brand and therapeutic teams on providing trainings and support with existing solutions or brainstorming new solutions along with the business teams
• 15% - Provide thought leadership to be used to create additional conversation around reporting best practices
• 10% - Identify growth opportunities for personal and professional development

Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Email Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Strategic Marketing