-Responsible to work directly with the business to better understand their needs as it pertains the primary and secondary market research, forecasting, field force sizing, segmentation, targeting, analytics etc. Act as a conduit between the business and Global Business Services (GBS) in facilitating support activities. Determine business requirements and then contract the services of GBS to perform the required work. Serve as a point of validation ensuring the GBS output meets local needs.
Job Description
Location - Hyderabad
About the Role:
Be part of a leading healthcare primary market research team working with brand teams across the globe, as part of Novartis longer term strategic plan, to bring a new innovative product to those in need.
This leadership role provides the opportunity to work in collaboration with global and regional brand teams, brand insight teams and marketing teams spanning the full suite of Novartis products throughout their lifecycle stages. Role is critical to business growth and launch impact across pre-launch and growth brands.
Key Responsibilities:
Plan and design market research analyses based on a sound understanding of the research tools, techniques, datasets, and resources available and their use at various stages of the product life-cycle
Have the functional knowledge of and experience using statistical methodologies and analytical models
Provide effective guidance to planning of studies, including research material design
Input and guide report structure to illustrate complex analysis in user friendly and easy to digest way
Provide alternative proposals/different approaches and suggestions for optimization of approach and alignments with other studies performed or planned. Implement and complete studies on local, regional & global level
Assist line manager/ MR LT with delivery of financial targets for MR. Deeply understand customer needs and promote MR service development
Meet important metrics tied to performance to contribute to overall financial and department success
Essential Requirements:
7-8 years work experience in market research / specialist agencies. Significant experience of driving small and large multi-country MR studies.
Experience in working across regions and within a commercial, market research team, responsible for managing projects end to end
Preferred: Knowledge of the disease areas within the Pharma sector, with strong presentation skills
University degree BA/BS/MA degree in business, statistics/mathematics, medicine, sciences, health economics, sociology, psychology.
Fluency in English, superior written composition skills
Desirable requirements:
Ability to communicate optimally and to have a persuasive and credible presentation style
Strong intuition for business and solution-orientation approach. Experience in remote relationships (on-shore/off-shore capability delivery).
Commitment to Diversity and Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Accessibility and accommodation:
Skills Desired
Advertising Campaigns, Brand Management, Brand Marketing, Business Analytics, Competitive Intelligence, Continuous Integration (Ci), Digital Marketing, Digital Transformation, Learning Management Systems (LMS), Marketing Communications, Marketing Plans, Marketing Strategy, Market Intelligence, Market Research, Media Campaigns, Process Documentation, Social Media