Digital Marketing Executive

Key Responsibilities:

Strategy Development and Execution:

Develop and execute comprehensive digital marketing strategies to promote our brand and products across all digital channels.

Plan and manage digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.

Coordinate with the marketing team to ensure alignment with overall brand and marketing strategies.

Content Management:

Create, curate, and manage engaging content for the website, blog, and social media platforms.

Collaborate with designers, photographers, and videographers to produce high-quality visual content.

Social Media Management:

Develop and implement social media strategies to increase brand awareness, engagement, and follower growth.

Monitor and respond to customer interactions on social media platforms in a timely and professional manner.

SEO and SEM:

Optimize website content and structure for search engines to improve organic search rankings.

Manage paid search campaigns (PPC) to drive traffic and conversions.

Email Marketing:

Design and implement email marketing campaigns to nurture leads and retain customers.

Analyze email campaign performance and make data-driven improvements.

Analytics and Reporting:

Track and analyze website traffic, social media engagement, and campaign performance using tools like Google Analytics and social media insights.

Prepare regular reports and presentations on digital marketing performance and provide actionable insights.

Collaboration:

Work closely with cross-functional teams, including sales, design, and customer service, to ensure a cohesive approach to marketing initiatives.

Partner with influencers and industry professionals to enhance brand visibility and credibility.

Budget Management:

Manage the digital marketing budget, ensuring cost-effective allocation of resources and maximizing ROI.