Marketing - SEO Specialist

Key Responsibilities

• Conduct in-depth keyword research and competitive analysis to identify high-value target keywords
• Optimize website content, including on-page elements like titles, meta descriptions, and header tags
• Implement technical SEO best practices, such as site speed optimization, mobile optimization, and schema markup
• Build and maintain high-quality backlinks to improve domain authority and organic rankings
• Leverage AI-powered tools to automate routine tasks, analyze large datasets, and identify optimization opportunities
• Monitor website performance, track key metrics, and generate regular reports on SEO progress
• Stay up-to-date on the latest SEO trends and algorithm updates, continuously adapting strategies to maintain optimal performance
• Collaborate with the content marketing team to ensure SEO best practices are integrated into content creation

Skills and Experience

• Seasoned SEO professional with 8-15 years of experience in optimizing websites for search engines
• Technical SEO expert with a deep understanding of on-page and off-page optimization techniques
• Strategic thinker with a keen eye for leveraging AI tools to enhance SEO strategy, reporting, and technical audits
• Analytical whiz with expertise in reporting and data visualization. You can transform complex data into actionable insights for leadership and management teams
• Strong communicator who can clearly articulate SEO strategies, recommendations, and performance reports to stakeholders at all levels
• Collaborative team player who thrives in a fast-paced environment