Marketing - SEM & Paid Advertising Strategist

Key Responsibilities

• Develop comprehensive SEM and paid advertising strategies aligned with sa.global's overall marketing objectives, incorporating SEO best practices and leveraging AI-powered insights
• Conduct in-depth keyword research and competitive analysis to identify high-value target audiences, utilizing AI tools to uncover valuable insights
• Create, manage, and optimize PPC campaigns across Google Ads and LinkedIn Ads platforms, leveraging AI-powered automation and optimization features
• Continuously monitor campaign performance, analyze data, and implement data-driven optimizations to maximize ROI, utilizing AI-powered analytics tools to identify key trends and opportunities
• Develop and A/B test ad copy, landing pages, and targeting strategies to achieve campaign goals, leveraging AI-powered creative optimization tools
• Generate comprehensive reports that highlight key metrics, performance trends, and actionable insights for leadership teams, leveraging AI-powered data visualization tools to create impactful reports
• Stay up-to-date on the latest trends and best practices in SEM, paid advertising, and AI, continuously seeking opportunities to improve campaign effectiveness
• Collaborate closely with the marketing team to ensure seamless integration of paid advertising with broader marketing initiatives

Skills and Experience

• Seasoned marketing professional with 10-15 years of experience in Search Engine Marketing (SEM) and paid advertising strategies
• Google Ads (formerly AdWords) mastermind with a proven track record of success in managing and optimizing PPC campaigns
• Adept at utilizing LinkedIn Ads to target B2B audiences and achieve specific marketing objectives
• Strategic thinker with a deep understanding of SEO principles and a keen eye for leveraging AI tools to enhance strategy, reporting, and campaign execution
• Analytical whiz with expertise in reporting and data visualization. You can transform complex data into actionable insights for leadership and management teams
• Strong communicator who can clearly articulate campaign performance, recommendations, and optimization strategies to stakeholders at all levels
• Collaborative team player who thrives in a fast-paced environment