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Marketing Partner
Roche Holding
posted 2hr ago
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Job Description
You will be building an annual brand plan for the assigned brands and train the cluster marketing teams on the same. You will connect with the global teams to help develop brand solutions. You will be contributing to Marketing Chapter level All India Projects
The Opportunity
- You will be Co-creating portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementation
- You will building strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights
- You will ensure implementation of the marketing campaigns for all Roche brands within the state
- Build the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementation and promotes cross-functional communication and tactical planning to maximize patient and revenue impact
- You will ensure compliance of the state team with Roche and Local guidelines for all Roche Initiatives and develop Patient Persona based solutions.
- You will liaison with Global & regional team for brand related campaigns, cross Pollination of best Practices and share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
- Design of awareness campaigns & calculate ROIs and support customization of pricing and PAP solutions
Who you are
You are someone with a MBA in Marketing (full time preferred) preferably with an experience in healthcare and pharma marketing. You should have a good understanding of the market in various therapy areas.
Employment Type: Full Time, Permanent
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