Head - Brand Marketing - US Market - IT Industry (8-10 yrs)

Title: Head of brand marketing or Head of marketing in US Marketing.

Location: Kolkata.

Experience: 8-10 years.

Notice Period: 15 days.

Must Have:

- 8-10 years of experience in US Marketing.

- 1 years in IT Cyber Security with any Product.

- Should be responsible for leading US Market.

- B2C (Affiliated) marketing.

- Cybersecurity background.

- US Market exposure.

Key Responsibilities:

Strategic Leadership:

- Develop and execute a comprehensive US marketing strategy aligned with the company's overall business objectives.

- Lead and inspire a high-performing marketing team to deliver exceptional results.

- Collaborate with cross-functional teams (sales, product, engineering) to ensure seamless integration of marketing efforts.

Brand Building and Management:

- Enhance and elevate the company's brand image and reputation in the US market.

- Develop and implement innovative branding campaigns to drive brand awareness and preference.

- Monitor brand health and reputation, taking proactive measures to address any issues.

Digital Marketing:

- Oversee all digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.

- Optimize digital channels to maximize ROI and customer engagement.

- Stay up-to-date with the latest digital marketing trends and technologies.

Demand Generation:

- Lead demand generation efforts to attract and convert qualified leads.

- Develop and execute targeted marketing campaigns to drive pipeline growth.

- Analyze marketing performance metrics to measure the effectiveness of campaigns.

Customer Acquisition and Retention:

- Implement effective customer acquisition strategies to expand the customer base.

- Develop customer retention programs to foster long-term relationships.

- Utilize customer insights to personalize marketing messages and offers.

Market Research and Analysis:

- Conduct in-depth market research to identify trends, opportunities, and competitive threats. Analyze market data to inform strategic decision-making.

- Stay updated on industry developments and emerging technologies.

Required Skills and Experience:

- 8-10 years of experience in US marketing, with a strong focus on B2C marketing.

- 1+ years of experience in IT cybersecurity product marketing.

- Proven track record of leading successful marketing campaigns in the US market.

- Deep understanding of the US market dynamics, consumer behavior, and cultural nuances.

- Strong leadership and team management skills.

- Excellent communication and presentation skills.

- Proficiency in digital marketing tools and analytics.

- Strong analytical skills to measure and optimize marketing performance.

- A passion for innovation and a desire to drive growth.

Preferred Qualifications: MBA or equivalent degree in marketing or a related field. Experience working with affiliate marketing programs. Knowledge of cybersecurity concepts and terminology.