Understanding of Digital Marketing Concepts, and should be familiar with SEO marketing techniques.
Google Analytics, Web Analytics Tools, Google Advertising
Good analytical skills to analyze and measure the effectiveness of digital campaigns.
Preferable Skills
Understanding of how Digital integrates with the overall Marketing strategy and helps with brand identity, engagement all the way to creating demand in the market for the products and services.
Knowledge and understanding of technological trends.
Good interpersonal skills to communicate effectively and collaborate with different teams.
Roles and Responsibilities
Assist in the formulation of strategies to build a lasting digital connection with customers.
Support in the planning and execution of all the SEO, web, social media, email and display marketing campaigns for the marketing team.
Working collaboratively with core marketing, product marketing, product and sales team and a relentless focus on what is best for the consumer, and the organization.
Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook, etc,) in line with brand building and positioning strategies.
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
Be actively involved in SEO efforts (keyword, image optimization etc.), Keeping up-to-date with trends in social media.
Assist and proactively support in preparation of newsletters and promotional emails and organize their distribution through various channels.
Assist the content writer and provide creative ideas for content marketing and updating of Riaxe and child websites.
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
Acquire insight in online marketing trends and keep strategies up-to-date.
Educational Requirement
Graduation / Marketing Related Qualification
Digital Marketing Certification (preferred, but not required)
Behavioral Competencies
Passion for Digital Marketing
Self motivated
Positive minded with a go getter mindset
Ability to multitask and work in a fast paced environment, proactive, methodical, and capable of keeping multiple projects ongoing at the same time.